Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States.
While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their Reels to the Facebook audience, but doing so is entirely in a creator's control. Reels on Facebook can consist of effects, text, music, and more. Facebook's concept of Reels is wholly inspired by TikTok and follows its lead in featuring short, "entertaining," and trend-making videos.
With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators — whether they’re just starting out or already have a large following — will have more ways to express themselves, grow their communities and reach new audiences.
Reels on Facebook can consist of music, audio, effects, and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.
Facebook also today announced it would be offering a new bonus program for content creators in hopes of spurring-up more Reels content on its platform. Reels in Facebook will be available starting today in the United States on iOS and Android.
Wednesday November 3, 2021 11:52 am PDT by Juli Clover
Meta CEO Mark Zuckerberg today announced changes to Facebook's "Subscriptions" tool, which will see Facebook testing Apple's App Store guidelines in an effort to secure more money for content creators.
With Subscriptions, content creators can allow their fans to sign up to pay them a monthly subscription fee, similar to Patreon. Going forward, Facebook is implementing a "promotional link" in ...
Facebook, now rebranded to Meta, is looking to open physical retail stores where customers will be able to experience the wide range of products it has to offer, such as Oculus headsets, in a "welcoming" and "judgment-free" experience, according to a new report from The New York Times.
The report says that Facebook executives began floating the idea of a physical retail store last year, but...
Thursday October 28, 2021 11:21 am PDT by Juli Clover
Facebook today held a live event to talk about the "metaverse," aka the virtual and augmented reality evolution of social technology in the future, and as part of the presentation, Facebook CEO Mark Zuckerberg announced a new name for the company. Going forward, Facebook the company will be known as "Meta," while Facebook will still be available as a social media product alongside WhatsApp...
Tuesday October 26, 2021 3:46 am PDT by Sami Fathi
Apple's privacy rules are "negatively affecting" Facebook, and its business, Facebook CEO Mark Zuckerberg claimed during its most recent earnings call.
As a quick refresher, starting with iOS 14.5 and all newer versions of iOS and iPadOS, Apple requires that apps ask for users' permission to track them across other apps and websites. Under the App Tracking Transparency (ATT) framework, the...
Thursday August 19, 2021 4:29 pm PDT by Juli Clover
The United States Federal Trade Commission today reinforced its antitrust case against Facebook by providing more detail on how the company either crushed or bought out its rivals in an attempt to get rid of competition.
The updated filing is longer than the original complaint and it offers additional evidence in favor of the FTC's argument that Facebook is a monopolist, plus it again asks...
Wednesday October 20, 2021 3:41 am PDT by Sami Fathi
Facebook is reportedly planning to change its name to better reflect Mark Zuckerberg's goal of creating a "metaverse," reports The Verge, claiming the change could come as soon as next week.
From the report:
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech...
Facebook is developing a health and messaging-focused smartwatch to compete with the Apple Watch, according to recent reports.
The Information and The Verge have reported Facebook's internal plans to bring an Apple Watch-style smartwatch to market.
Facebook's smartwatch is said to work with a cellular connection without the need for a tethered smartphone. It will apparently run a version...
Facebook is re-adding voice and video calling features to its main Facebook app after moving the features to Messenger back in 2014, reports Bloomberg.
Users in some countries including the United States are now able to make voice or video calls directly from the Facebook app. As of now, Facebook is testing the feature, which is meant to cut down on the number of times that Facebook users...
Tuesday November 9, 2021 2:29 am PST by Sami Fathi
Instagram is preparing to launch in-app subscriptions, allowing users to pay for exclusive content from their favorite creators as the platform looks to move away from conventional ads for monetization, recent App Store listings have suggested.
In May of this year, Instagram head Adam Mosseri said in an interview with The Information that the platform was exploring the idea of subscriptions, ...
Facebook has been working on a new smart watch for the last several months, and The Verge today unveiled new details about the device, which will compete with the Apple Watch.
The Facebook smart watch will have a detachable display with two built-in cameras for taking pictures and videos to share on Facebook, Instagram, and WhatsApp.
A camera on the front of the watch's display will be...
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