Twitter Hashflag for September 14 Apple Event Goes Live
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network.
The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time.
Apple has used the little icons next to hashtags on Twitter for all its previous events since late last year. The company's first use of a hashflag was for its September 2020 event, when it announced the iPad Air and Apple Watch.
Twitter allows brands to add the custom emojis next to hashtags as a marketing strategy. According to Agency Creative, each one can cost upwards of one million dollars, and they are commonly used for large events like the Super Bowl or holidays.
Apple's event is set to take place on Tuesday, September 14, where it is expected to announce the new iPhone 13 lineup alongside the Apple Watch Series 7.
Popular Stories
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be.
There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below.
Foldable iPhone Features...
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability.
At WWDC 2008, Apple showed a presentation that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and stability...
