Apple Promoting Exclusive Deals for Apple Card Users in the Wallet App

Apple this week began highlighting exclusive offers that are available for Apple Card holders, with the offerings presented right in the Wallet app when accessing the ‌Apple Card‌.

apple card discounts
As noted by Bloomberg's Mark Gurman, Apple is offering ‌Apple Card‌ users free access to Apple News+ and unlimited coffee with any order from Panera bread.


This feature is still in the process of rolling out, and tapping on the "Learn More" button leads to a broken link so the full terms of the ‌Apple News‌+ deal are unknown.

Apple has offered special promotions for ‌Apple Card‌ users before, usually in the form of extra cash back from select merchants or discounted prices on digital goods.

Extra cash back deals are also shown right in the ‌Apple Card‌ interface like the ‌Apple News‌+ offer, but this appears to be the first time that Apple has advertised one of its own services to ‌Apple Card‌ holders directly in the Wallet app.

It's not unusual for credit card companies to offer discounts and deals to their customers on various products, but Apple is in the unique position of having credit card customers and services to promote to its credit card users.

Top Rated Comments

_Spinn_ Avatar
12 months ago
I’m seeing the same thing. Not sure how I feel about ads appearing in my Wallet…
Score: 12 Votes (Like | Disagree)
kiensoy Avatar
12 months ago
Ads in Settings (iCloud), ads in AppStore (Apple Arcade), ads in notifications (Apple TV+), and now ads in Wallet. It’s getting annoying.
Score: 11 Votes (Like | Disagree)
hot-gril Avatar
12 months ago
Every single "Apple News+" article I've seen, I've just Googled the title and found the entire article for free on the publisher's own site.
Score: 8 Votes (Like | Disagree)
PieTunes Avatar
12 months ago

Ads in the wallet. Can has delete? ??
Yes, just click on the X in the top right.
Score: 7 Votes (Like | Disagree)
Pakaku Avatar
12 months ago
More ads in Apple stuff... just what I need to not join their services. Gives me too much of a Google vibe.
Score: 7 Votes (Like | Disagree)
The_Martini_Cat Avatar
12 months ago
Ads in the wallet. Can has delete? ??
Score: 6 Votes (Like | Disagree)

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