Chipolo Takes Dig at AirTags When Advertising ONE Spot Item Tracker: 'No Accessory Needed'

Prior to when Apple announced the AirTags, companies including Chipolo, VanMoof, and Belkin debuted products that are part of the Find My network accessory program, integrating directly with the ‌Find My‌ app so they can be tracked when lost.

chipolo one spot
Of the three companies, Chipolo has the most AirTag-like device, a Bluetooth item tracker called the ONE Spot. Chipolo will need to compete with the ‌AirTags‌ to get people to make a purchase, and the company has already started its advertising campaign.

In an email titled "Can you spot the difference?" that was sent to prospective customers, Chipolo said that the ONE Spot "Attaches directly to your keyring," with "no accessory needed," pointing out one of the benefits of its tracker compared to the ‌AirTags‌.

‌AirTags‌ are small, circular item trackers that have no attachment point and require a secondary accessory to attach to key rings and other items. Apple sells accessories starting at $29, which is the same price as the AirTag, essentially doubling the price. Some of Apple's accessories are even more expensive, topping out with a $449 Hermès Luggage Tag.

chipolo 1
There are more affordable accessories and some situations, such as tucking the AirTag inside a bag, won't require an accessory, but Chipolo does have an edge with the built-in loop for those who want to use a ring to attach it to keys and other items.

Chipolo's ONE Spot won't be available for preorder for another two weeks and it's not shipping out until June, which puts it well behind the ‌AirTags‌. ‌AirTags‌ will begin arriving to customers later this week.

Because it integrates with the ‌Find My‌ app, the ONE Spot works just like the AirTag and can be located alongside other Apple devices right in the ‌Find My‌ app. It does, however, lack a U1 chip for the Precision Finding feature that the ‌AirTags‌ offer. Chipolo has yet to announce pricing for the ONE Spot.

(Thanks, Perry!)

Top Rated Comments

dwaltwhit Avatar
14 months ago
That is a fair critique of airtags. Apple is so confident that they are making money off of selling you a hole.
Score: 37 Votes (Like | Disagree)
kstotlani Avatar
14 months ago
This was my first thought. Airtags cost $60 not $30 because of the accessories.
Score: 25 Votes (Like | Disagree)
justperry Avatar
14 months ago
Apple touts themselves as being so environment friendly, hypocrites.

Is it so hard to add a small hole.
$$$...I get it.
Score: 21 Votes (Like | Disagree)
Yaboze Avatar
14 months ago
Would it have killed them to put a simple loop on it? It cost $29 just to connect it to something? That's ridiculous.
Score: 19 Votes (Like | Disagree)
Flood4 Avatar
14 months ago

This was my first thought. Airtags cost $60 not $30 because of the accessories.
More like 35$. Plenty of 5$ holder.
Who would want to pay 30$ for it?!
Score: 12 Votes (Like | Disagree)
kenni417 Avatar
14 months ago
they're not wrong though. you can be a massive apple fanboy and you still couldn't defend this in a right mindset.
Score: 9 Votes (Like | Disagree)

Related Stories

airtag in hand

AirTags Arriving Early to Some Customers

Wednesday April 28, 2021 4:58 pm PDT by
AirTags aren't set to officially launch until Friday, April 30, but some customers have mistakenly received their AirTags shipments already, with many of the early AirTags coming from Best Buy. MacRumors reader Johnny sent us a series of photos of his AirTags that he already has in hand, giving us a look at the packaging and a real-life look at the AirTags themselves outside of reviews. ...
airtags drill 1

It's Possible to Drill a Hole Through an AirTag

Friday April 30, 2021 7:53 am PDT by
Unlike a Tile or some other item trackers, Apple's new AirTag does not have any holes or openings for attaching it directly to a keychain, forcing customers to purchase accessories like a leather key ring for this purpose. Interestingly, though, MacRumors forum member smythey has proven that it is possible to drill a hole into the AirTag without breaking it, allowing for a string or a thin...
f1618938547

AirTags and Purple iPhone 12 Models Now Available for Purchase

Friday April 23, 2021 5:00 am PDT by
Apple is now accepting orders for AirTags, the purple iPhone 12, and the purple iPhone 12 mini through its online storefront and the Apple Store app. AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the...
silent airtags with speakers removed

Sale of 'Silent AirTags' on eBay and Etsy Raises Privacy Concerns

Thursday February 3, 2022 8:08 am PST by
Apple AirTag tracking devices with deactivated speakers have been spotted on eBay and Etsy, raising privacy concerns about the risks of removing one of the AirTag's safeguards, PCMag reports. The modified AirTags, dubbed "Silent AirTags," have had their internal speaker removed so that they are no longer able to emit a sound to highlight their presence. The Silent AirTag looks identical to a ...
Apple airtag accessories bag 042021 big carousel

What to Know if You Plan to Travel Abroad With AirTags

Friday April 23, 2021 7:10 am PDT by
Apple's new AirTag item trackers are ideal for attaching to things like bags and luggage cases, which makes it likely they'll become popular with travelers and backpackers who want to keep tabs on their personal possessions abroad. For this reason, it's worth remembering which AirTag features work wherever you are, which ones depend on you being nearby the AirTag, and which functions aren't...
AirTag and Lavender iPhone

Deals: AirTag 4-Pack Available for $89 on Amazon ($10 Off)

Tuesday March 22, 2022 5:44 am PDT by
Amazon today has Apple's AirTag 4-Pack for $89.00, down from $99.00. The accessory is shipped and sold directly by Amazon, and currently only Amazon is offering this sale on the AirTag. There is only a discount on the AirTag 4-Pack right now on Amazon, not on the 1-Pack option. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
f1618938547

Android Users Largely Excluded From AirTag Unwanted Tracking Improvements

Wednesday February 16, 2022 2:33 am PST by
Apple's recently announced unwanted tracking improvements for AirTags, which seek to cut down on individuals being unknowingly tracked with the device by another person, may not be a significant help to Android users. Unwanted tracking "has long been a societal problem," according to Apple, which is why ‌AirTags‌ were initially built with privacy in mind with the "first-ever proactive...
maxresdefault

Hands-On With Apple's New AirTags

Friday April 30, 2021 2:41 pm PDT by
After years of waiting for the AirTags to debut, launch day is finally upon us and AirTags are now in the hands of customers. We got our AirTags in the mail today and thought we'd share a hands-on look for those who are still waiting for their orders or debating whether AirTags might be useful. Subscribe to the MacRumors YouTube channel for more videos. As you probably know by now, AirTags...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...