AirTags aren't set to officially launch until Friday, April 30, but some customers have mistakenly received their AirTags shipments already, with many of the early AirTags coming from Best Buy.
MacRumors reader Johnny sent us a series of photos of his AirTags that he already has in hand, giving us a look at the packaging and a real-life look at the AirTags themselves outside of reviews.
Apple first unveiled the long-awaited AirTags last week. They're priced at $29 each, with a pack of four available for $99. AirTags connect to an iPhone over Bluetooth and can be attached to items like keys and wallets to make them trackable in the Find My app.
Paired with the iPhone 11 and 12 models, AirTags have a Precision Finding feature enabled by the U1 chip that makes it easier to pinpoint lost items that are close by, and when an item is far away, it is able to take advantage of the Find My network that uses billions of Apple devices to track down lost items and relay their location.
Customers who ordered AirTags on launch day will begin receiving them on Friday, but single orders placed now are set to begin arriving in May, for AirTags that aren't engraved. Adding an engraving or ordering a four pack will result in a June delivery date.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Wednesday April 1, 2026 1:03 pm PDT by Joe Rossignol
Apple this week released the first firmware update for the AirTag 2, and the company has since shared release notes that explain what is new.
According to Apple, the latest firmware "updates the unwanted tracking sound to more easily locate an unknown AirTag during Precision Finding." The firmware update also includes unspecified "bug fixes and other improvements."
The new firmware has a ...
Apple today released new firmware for its second-generation AirTag item trackers. The firmware has a 3.0.45 version number, up from 3.0.41, and it is the first firmware update that Apple has provided for the AirTag 2 that launched in January 2026.
According to Apple, the AirTag 2 firmware updates the unwanted tracking sound to make it easier to locate an unknown AirTag during Precision...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
For the price they charge for these, they should have included something. You know. To attach them to devices.
Apple likes to keep their fat margins. If Apple included something, not everyone would like it and then they would complain abut that. Much easier to buy what you want.