Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company

NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN.

eddy cue photo
As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple Events, Cue has maintained a relatively low profile over the last few years, at least in the public eye. One of Cue's last appearances was in September 2020, when he praised British carrier EE's launch of smartphone plans bundled with multiple Apple services.

It is not uncommon for Apple executives to serve as board members or advisors to other companies, with Cue also sitting on Ferrari's board.

NFTs, or non-fungible tokens, are the latest cryptocurrency phenomenon. A non-fungible token is essentially a digital commodity like an image that has been authenticated with the same blockchain technology behind Ethereum. Twitter co-founder Jack Dorsey's first-ever tweet sold as an NFT for $2.9 million last month amid the NFT craze.

(Thanks, MyHealthyApple!)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

nikhsub1 Avatar
61 months ago
I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Score: 23 Votes (Like | Disagree)
!!! Avatar
61 months ago
NFTs sound like a money laundering scheme. Also, I wonder if Apple is aware of how much energy is wasted on this crypto stuff? Surely that goes against their green goals?
Score: 17 Votes (Like | Disagree)
exmophie Avatar
61 months ago
I came across a tweet that technically explains how NFT works.
Call me old fashioned but that sounds like a scam :oops:

Attachment Image

Attachment Image
Score: 11 Votes (Like | Disagree)
ryanmillercg Avatar
61 months ago
I thought Apple cared about the environment? Eddie isn't quite aligned with that cause, apparently. https://www.wired.com/story/nfts-hot-effect-earth-climate/
Score: 8 Votes (Like | Disagree)
ArPe Avatar
61 months ago
Another get richer scam by the 1% and celebs and criminals who don’t care if it harms the planet or the little guy who can barely afford the fees and commissions to join in.
Score: 7 Votes (Like | Disagree)
Bug-Creator Avatar
61 months ago

I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Dutch Tulip crisis

DotCom Bubble

Subprime mortages

Cryptocurrencies

......

Well the list goes on and one and it they all have few things in common.
- a religious aspect to make people believe something that is clearly not true (well every religion should also be in th list above)

- some people either directly scamming people for money or trying to legitimize money/wealth they already have

- the tell of some big conspiracy making sure YOU fail to get in with this money making machine

- they do run for years, decades and even longer with some normal people getting lucky by getting out before the fall


Brought to you by:
RantOfTheWeek LTD
Score: 6 Votes (Like | Disagree)