Swiss Watch Maker Debuts $30,800 Apple Watch Clone With Mechanical Loading Wheel

Back in 2016 when the Apple Watch was still a relatively new device, Swiss watch maker H. Moser & Cie came out with a high-end mechanical Apple Watch clone called the Swiss Alp Watch, featuring a rectangular watch face with curved, round edges, a crown at the side, and Apple Watch style lugs.


H. Moser & Cie today debuted a followup to the original Swiss Alp Watch, introducing the $30,800 Swiss Alp Watch "Final Upgrade," which the company says is the "climax to the Swiss Alp Watch saga."

swiss alp watch 1
Featuring the same rectangular design as the Apple Watch and the original Swiss Alp Watch, the Final Upgrade was created after an H. Moser & Cie customer suggested the design. The DLC steel case features a Vantablack dial, and for those unfamiliar with Vantablack, it is considered one of the darkest known substances, absorbing up to 99.965 percent of visible light.

swiss alp watch 2
Instead of a traditional seconds hand, the Final Upgrade features an Apple Watch-style loading symbol, which is of course poking fun at the Apple Watch. H. Moser plays on the theme of simplicity and "less is more" in its marketing materials.

swiss alp watch 3
"No updates required, no lousy autonomy, no unnecessary features, no annoying notifications, just the only reminder you ever really need: To disconnect from all the noise and cherish each and every moment," reads a description of the watch.

The loading wheel, or "shaded disc made of of openings" is meant to "serve as a reminder that the here and now is all that matters."

swiss alp watch 5
The Swiss Alp Watch Final Upgrade is entirely mechanical with 100% Swiss Manufacture movement and a 96 hour power reserve. H. Moser & Cie has created just 50 of the Final Upgrade watches, with more information available on the company's website.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

myrtlebee Avatar
58 months ago
Who would want something that looks like the anxiety-inducing spinning wheel / beach ball from iOS / MacOS on their watch constantly?
Score: 52 Votes (Like | Disagree)
benshive Avatar
58 months ago
For when you have far more money than sense or taste I guess lol
Score: 27 Votes (Like | Disagree)
SethBoy Avatar
58 months ago
Why would I want a watch that is always loading
Score: 20 Votes (Like | Disagree)
richard371 Avatar
58 months ago
I always find mechanical watches far more interesting but not interested int this one lol.
Score: 19 Votes (Like | Disagree)
ArPe Avatar
58 months ago

Meh not a clone. I had a mechanical Tissot watch in the 80s with the Apple Watch shape. I think it was called Tissot Twotimer Sport Edition.
Man I can’t believe I found a photo of my beloved watch from the 80s



Attachment Image
Score: 19 Votes (Like | Disagree)
jonnyb Avatar
58 months ago
Score: 17 Votes (Like | Disagree)