Apple Saw Largest Number of iPhone Upgraders Ever in Q1 2021 - MacRumors
Skip to Content

Apple Saw Largest Number of iPhone Upgraders Ever in Q1 2021

The launch of the new iPhone 12 models that have all-OLED displays, edge-to-edge designs, 5G connectivity, and significant camera improvements, drove an increase in both switchers and upgraders year over year, Apple CEO Tim Cook said during today's earnings call covering the first fiscal quarter of 2021.

iphone 12 vs iphone 12 mini
Cook said that while those switching over from Android and upgraders both increased, Apple saw the largest number of upgraders that it's ever seen in a quarter. "We're very thrilled about that," said Cook.

Apple today announced that it now has more than 1 billion active iPhones worldwide, up from 900 million in 2019, and 1.65 billion total active devices.

Popular Stories

Apple Logo Cash Feature Blue

Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue

Monday November 2, 2026 1:38 pm PST by
Apple today announced financial results for the fourth fiscal quarter of 2026, which corresponds to the third calendar quarter of the year. The quarter included a number of August and September product releases from Apple, as well as the CEO transition from Tim Cook to John Ternus that took place on September 1. For the quarter, Apple posted revenue of $114.5 billion and net quarterly profit ...
Apple Logo Cash Feature Blue

Apple's Q4 2026 Earnings Call Takeaways

Monday November 2, 2026 4:26 pm PST by
Apple held its earnings call for the fourth fiscal quarter of 2026 today, and it was Apple CEO John Ternus' first earnings call in his new role. He had Apple CFO Kevan Parekh on hand, and he brought in Chief Operating Officer Sabih Khan. The trio covered iPhone Duo sales, Siri AI, and increasing memory costs, among other topics. iPhone Duo After the earnings release, Ternus told Reuters...
John Ternus and Rainbow Countour Apple Logo

John Ternus Hosting His First Earnings Call as Apple CEO Today

Monday November 2, 2026 9:33 am PST by
John Ternus will participate in his first Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Ternus and Apple's CFO Kevan Parekh will discuss the company's earnings results for the third quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street...

Top Rated Comments

Michael Scrip Avatar
76 months ago
I went from a five-year-old iPhone 6S Plus... to an iPhone 12 Pro Max...

My upgrade was especially great!

:P
Score: 11 Votes (Like | Disagree)
76 months ago
I made the jump from the 7 to the 12 mini. Perfect phone for me.
Score: 11 Votes (Like | Disagree)
76 months ago
This was the best quarter in corporate history.

The most switchers ever...very scary for competition. Apple isn’t losing its grip...it’s strengthening.
Score: 8 Votes (Like | Disagree)
76 months ago
Imagine the numbers if the notch was gone. ;)

Okay, maybe not a dealbreaker to many here and Apple users, but some and probably potential Android switchers where it matters.
Score: 7 Votes (Like | Disagree)
its93rc Avatar
76 months ago
Well, the standard iPhone 12 is a great device for the price. The advertisements were aggressive too and the product is solid. There were tons of carrier promos for the 12 line, in the US, so I'm not surprised people upgraded.

Also, 2020 was a hell of a year. I imagine a lot of people 'treated' themselves to a new phone.
Score: 7 Votes (Like | Disagree)
VaruLV Avatar
76 months ago
I wonder how the 12S/13 will sell given these numbers.
Score: 6 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
2 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
3 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
22 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
22 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago