Samsung to Unveil New Smartphones at Galaxy Unpacked Event on January 14

Samsung has sent out media invites to its Galaxy Unpacked event on Thursday, January 14, when the company is expected to officially announce its new Galaxy S21 lineup.


Samsung is expected to unveil three new smartphones at the event: The Galaxy S21, S21 Plus, and S21 Ultra. The successors to last year's Galaxy S20 series will come in familiar 6.2 to 6.8-inch size options, with the S21 and S21 Plus said to be similar except for size, and the S21 Ultra offering a more premium device featuring better specs and cameras, and support for Samsung's S-Pen stylus.

According to rumors, the S21 and 21 Plus have a flat display with a centered hole-punch camera and minimal front bezels, while the rear camera is a triple camera setup arranged vertically, consisting of a 12MP main sensor, a 12MP ultra wide, and a 64MP telephoto lens.

Meanwhile, the S21 Ultra has a larger curved screen and a quad-lens camera system featuring a single periscope lens with 10MP 10x super-telephoto zoom, alongside a 108MP main sensor, a 12MP ultra wide, and a 10MP 3x telephoto camera. It also has a laser autofocus system that replaces the time-of-flight sensor found in the S20 Ultra.

samsung galaxy s21

Image credit: WinFuture

Samsung is rumored to use Qualcomm's Snapdragon 888 and Exynos 2100 chips in its new smartphones depending on the region. Like their predecessors, all the devices will offer 120Hz and 60Hz refresh rates as well as 5G connectivity.

When it became clear that the iPhone 12 lineup and other ‌iPhone‌ models wouldn't ship with a power adapter and headphones, Samsung mocked Apple on its social channels by pointing out that the Samsung Galaxy smartphones continue to ship with a power adapter. However, recent reports have said that Samsung may also remove the power adapter and headphones from its smartphones beginning with the Galaxy S21 lineup.

Samsung's ‌iPhone‌ 12 rivals are expected to come in at a cheaper price point than last year's S20 family – WinFuture cites prices of 849 euros (about $1,043 USD) for the S21 and 1,049 euros (about $1,290 USD) for the S21 Plus. The phones should be available to buy a couple of weeks after the Samsung Unpacked event.

We'll have coverage of the event as it is interesting to take a look at what new features Apple's competitors are unveiling to compete with the ‌iPhone‌.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
best deals green hero

Best Apple Deals of the Week: Early Black Friday Deals Hit AirPods 4, M5 MacBook Pro, and More

Friday November 14, 2025 11:10 am PST by
Early Black Friday deals are in full swing this week, with best-ever prices available on AirPods 4, iPhone 17, M5 MacBook Pro, and much more. We're recapping all these deals below and more, also including great sitewide sales at Anker and OWC, plus Woot's popular steep discounts on Apple Watch bands. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...

Top Rated Comments

rp2011 Avatar
64 months ago
Apple needs Samsung to be healthy. Apple’s consumers and stockholders need Samsung and competition to be healthy. Samsung makes good products. Without healthy competition we get innovative stagnation and even worse, complacency. We also get government intervention.
So here is to Samsung and Android and Google and Microsoft and Intel and AMD and Qualcomm and everyone having a great year this year!
Score: 19 Votes (Like | Disagree)
waquzy Avatar
64 months ago

Will there be any charger included in the box?
No. After all, Samsung’s motto is: “First we mock and then we copy!”
Score: 17 Votes (Like | Disagree)
d5aqoëp Avatar
64 months ago

Is it me or does this event keep happening earlier every year?
There will be a time when Galaxy S26 will be launched the same day as S25. Then Galaxy S31 will be launched before S30.
Score: 15 Votes (Like | Disagree)
44267547 Avatar
64 months ago
The Galaxy line has some decent hardware specs’, that’s for sure. And they’ve got some nice advantages over the iPhone, but I just can’t convert over to android. Unless they can match Apples security and fluidity with continued software updates, there is a reason the iPhone has such a strong-hold when it’s more about the software integration to the user experience, then it is about the hardware.
Score: 13 Votes (Like | Disagree)
goobot Avatar
64 months ago
Is it me or does this event keep happening earlier every year?
Score: 10 Votes (Like | Disagree)
44267547 Avatar
64 months ago

The software updates on my Galaxy roll out pretty much as often as on the iPhone

It’s not the consistency in which the updates ‘roll out’, it’s the longevity. Three years v.s. five years on the iPhone? I’d say the iPhone is more dominant in that respect. That’s why the iPhones perform so well, and look at the iPhone 7 for example compared to a Samsung Galaxy on the same year, which phone do you think peforms better?
Score: 8 Votes (Like | Disagree)