Apple CEO Tim Cook 'Optimistic' About iPhone 12 Sales, Early Data 'Quite Good'
Apple's iPhone 12 lineup launched too late to be included in the Q4 earnings results being shared today, but Apple CEO Tim Cook today said in an interview with CNBC that he's "optimistic" about Apple's iPhone 12 sales because of 5G support, carrier promotions, and a loyal install base.

According to Cook, initial data points on iPhone 12 sales are "really quite good." During the earnings call, Cook went on to say that the iPhone 12 lineup is the strongest lineup that Apple has hard by far. 5G also represents a once in a decade opportunity due to the excitement around 5G technologies. "We're off to a great start," said Cook.
iPhone 12 sales will be included in Apple's Q1 2021 earnings results rather than this quarter, but Apple declined to provide guidance for Q1 2021. Cook says that Apple again declined to offer guidance due to the ongoing global health crisis leading to a "sufficient level of uncertainty" that's "not an environment to guide into."
Sales in China were down for the year, and were a weak point for Apple. Sales dropped to $7.95 billion, down from $11.13 billion in fiscal 2019. Cook said he's confident that will turn around next quarter.
A larger percentage of China revenue is made up of new iPhones. And so that's the reason the number for the total quarter started with a minus sign. But given what we see in the early going with the new iPhones, we're confident we'll grow in Q1."
Apple today reported record Q4 2020 results with $12.7 billion profit on $64.7 billion revenue, with services revenue hitting a new all time high.
Popular Stories
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...