Apple CEO Tim Cook 'Optimistic' About iPhone 12 Sales, Early Data 'Quite Good'
Apple's iPhone 12 lineup launched too late to be included in the Q4 earnings results being shared today, but Apple CEO Tim Cook today said in an interview with CNBC that he's "optimistic" about Apple's iPhone 12 sales because of 5G support, carrier promotions, and a loyal install base.
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According to Cook, initial data points on iPhone 12 sales are "really quite good." During the earnings call, Cook went on to say that the iPhone 12 lineup is the strongest lineup that Apple has hard by far. 5G also represents a once in a decade opportunity due to the excitement around 5G technologies. "We're off to a great start," said Cook.
iPhone 12 sales will be included in Apple's Q1 2021 earnings results rather than this quarter, but Apple declined to provide guidance for Q1 2021. Cook says that Apple again declined to offer guidance due to the ongoing global health crisis leading to a "sufficient level of uncertainty" that's "not an environment to guide into."
Sales in China were down for the year, and were a weak point for Apple. Sales dropped to $7.95 billion, down from $11.13 billion in fiscal 2019. Cook said he's confident that will turn around next quarter.
A larger percentage of China revenue is made up of new iPhones. And so that's the reason the number for the total quarter started with a minus sign. But given what we see in the early going with the new iPhones, we're confident we'll grow in Q1."
Apple today reported record Q4 2020 results with $12.7 billion profit on $64.7 billion revenue, with services revenue hitting a new all time high.
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Top Rated Comments
The fiscal Q4 Apple just reported ended Sept 30th - that's BEFORE the new iPhone's were being sold. So there is no sales data of new model 12 iPhones in today's quarterly report - perhaps you did not realize that. So the talk of "Super Cycle" is coming in the Christmas quarter (Apple fiscal Q1). And even that quarter will present difficulties for year over year comparison, because of the delay. Get it?
Every year people make remarks that doubt they can sell iPhones, but every year has been a record revenue breaker. The iPhone super cycle this time will become apparent in several months time like the end of April!. You'll know it's happening though.
Quarterly YOY comparisons are becoming difficult. It used to be that one quarter had 2 more days in it than the other and that was enough to make a billion dollar difference in YOY (Year over year) comparisons. Now with the covid delay on the new iPhone's, it's going to take some thought to consider the truth. Analysts probably won't take that into account properly - when do the analysts ever get it right?
Don’t be fooled by quarter over quarter compares that have product release timing differences. iPhone 12 wasn’t baked in at all in this quarter’s results.