Apple Shipped 15 Million iPhones in the U.S. in Q2 2020, a New Domestic Record

Apple shipped approximately 15 million iPhones in the United States in the second quarter of 2020, according to a new report shared by Canalys, setting a new domestic record.

wW22JSNybAlODvIC637n3QupUlOJCj7v

Apple shipped 15 percent more iPhone 11 devices than last year's equivalent, ‌iPhone‌ XR. Most strikingly, iPhone SE was responsible for growing Apple's quarterly market share to 47 percent. Overall, Apple shipped 10 percent more devices compared to the same quarter of last year.

Vendors shipped 31.9 million smartphones in the United States in total. This represents a 5 percent year-on-year decline, but an 11 percent quarter-on-quarter increase. The reopening of manufacturing facilities in China at the end of March and retail stores reopening in May and June were key contributors to growth. Around 70 percent of smartphones shipped in the U.S. in the second quarter of 2020 were made in China, up 60 percent from the last quarter.

Screenshot 2020 08 13 at 09

5G adoption was low in the second quarter of 2020, but is expected to increase as more 5G-connected devices come to market in the coming months. Apple is expected to contribute to this drive for 5G adoption with the release of 5G-enabled iPhones this fall.

"As the coronavirus pandemic forced consumers to stay at home, 5G adoption in the U.S. failed to take off. Store closures and virus fears limited interaction with demonstration models, tight consumer budgets further constrained spending power, and with scarce 5G network coverage in American suburbia, consumers saw plenty of reasons to buy a 4G device instead," Canalys Analyst Vincent Thielke said. "Despite the lackluster 5G roll-out so far, strong carrier marketing in coming quarters will be instrumental in catalyzing a multi-year transition period from LTE to 5G."

Canalys also noted the "perpetual state of uncertainty" hanging over smartphone vendors due to an escalation of tensions between the U.S. and China, but explained that this largely does not affect Samsung and LG.

"The worsening relationship has resulted in extreme instability that has global onlookers eagerly awaiting November's presidential election. This may guide the U.S.-China trade war into a new phase of détente – or reignite flare-ups," Thielke explained.

Apple and Samsung together account for seven out of every 10 devices sold. The average price of a smartphone in the U.S. dropped 10 percent compared to last year, down to $503. Canalys found that distributors are increasing orders for ultra-low-end Android smartphones from lesser-known brands, such as Unimax and Wiko. Google and other Android brands are increasing their exposure to the low-end and mid-range segments, and in addition to the success of ‌iPhone SE‌, it appears that the sub-$400 segment is poised to gain more prominence.

Tags: 5G, Canalys, China

Top Rated Comments

swm Avatar
47 months ago
apple was considered as a luxury item, but more and more people realise that it’s price is associated with the value of experience. that’s a solid ecosystem they’ve built. and the rest of the market/competition is nowhere to be seen.

and also kind of a drug after the first purchase :-)
Score: 11 Votes (Like | Disagree)
djcerla Avatar
47 months ago
With Google seemingly losing all interest in Android, the iPhone has only started its new leg of growth.
Score: 6 Votes (Like | Disagree)
Mr. Dee Avatar
47 months ago
I have thought about the scenarios of switching to Android. For me, it makes absolutely no sense. First, I am too deep in the Apple ecosystem. I love how I can take calls on my Apple Watch in the kitchen while preparing my meals, count my steps on my way to work, get notifications at my desk while phone is locked away and even respond to them.

Then there is the syncing and cohesiveness between my iPhone, iPad and Mac. It’s just too good, right now, I’m on the brink of subscribing to iCloud storage just to get the added benefit of having my photos and other stuffed properly synced. Finally, the user experience; there is a DNA in Apples culture that Steve Jobs has certainly left behind that is really being self actualize with each product. It’s simple, I describe it as doing as what was thought to be impossible.

There are some things I can’t even explain that the Mac does, that I just don’t understand why Windows has not grasped in all its years of existence.

Oh, and Apple support for their devices is way much longer than.
Score: 4 Votes (Like | Disagree)
LeeW Avatar
47 months ago
No surprise with the SE being a good seller as anticipated, which is a good thing, the more customers, the more developers will create and so on.
Score: 3 Votes (Like | Disagree)
macduke Avatar
47 months ago
Gotta spend that COVID cash! This explains why all the local shops are still going out of business and laying off people.
Score: 1 Votes (Like | Disagree)
I7guy Avatar
47 months ago
If these guesstimates are to be believed great news for Apple.
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...