Apple's Pro Display XDR Wins 'Displays of the Year' Award

The Society for Information Display today announced its selections for the 26th Annual Display Industry Awards, and Apple has once again taken one of the top spots, this time with its Pro Display XDR that debuted last year alongside the revamped Mac Pro.

Pro Display XDR Blue
The Pro Display XDR was one of three display products named "Displays of the Year," alongside Samsung's foldable display and BOE's dual-cell LCD panel that offers improved contrast ratio, minimum brightness, and color depth compared to traditional LCDs.

Pro Display XDR from Apple
With its massive 32-inch LCD panel, 6K Retina resolution, and over 20 million pixels, Apple Pro Display XDR sets a new bar for the capabilities of a professional display. Designed for pro users who rely on color accuracy and true-to-life image reproduction, such as photographers, video editors, 3D animators and colorists, Pro Display XDR delivers the most comprehensive set of features ever offered on a display in its price range, paving the way for pros in every role across a workflow to unlock their creativity. Featuring P3 wide color and 10-bit color depth, Pro Display XDR is expertly calibrated at the factory to ensure billions of colors can be reproduced with exceptional accuracy. And features such as built-in reference modes make it easy to match the viewing requirements of content creation workflows. With 1000 nits of full-screen sustained brightness and 1600 nits peak, a 1,000,000:1 contrast ratio, and an Apple-designed backlight system for optimized light shaping, Pro Display XDR sets a new industry standard for incredible reference-quality imaging at a fraction of the size, weight, and cost of traditional reference monitors.

While Apple has positioned the $5000+ Pro Display XDR as competing against reference monitors which can cost several times that amount, some professionals have argued it falls short of that standard. The Pro Display XDR does, however, perform well for its price point, with strong color accuracy, gamut coverage, and sustained brightness.

Apple has become a regular honoree at the Society for Information Display's awards, most recently winning Displays of the Year awards for the Apple Watch Series 4 last year and the iPad Pro and iPhone X two years ago.

Related Forum: Mac Accessories

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...

Top Rated Comments

eflx Avatar
72 months ago

I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...
Score: 35 Votes (Like | Disagree)
dguisinger Avatar
72 months ago
I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
Score: 25 Votes (Like | Disagree)
Agent OrangeZ Avatar
72 months ago

Even if side viewing is not fully accurate ('//www.youtube.com/watch?v=uKrzHtWYQpg') on a $5.000 display? Okay.
You are looking at it wrong...
Score: 23 Votes (Like | Disagree)
locovaca Avatar
72 months ago
Ok, that’s small beans. I’m just waiting to see if it wins the “Display Stand of the Year” award too.
Score: 22 Votes (Like | Disagree)
Smearbrick Avatar
72 months ago

People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...
No, they don’t have to stop complaining. People can do what they want. Apple treated their pro consumers like second class citizens, putting form over function, all while ignoring the deafening cry from the public for a return to upgradability, and more pro-oriented features. When they finally decide to throw the public a bone, some of the results fall short, plain and simple. If anyone needs to stop, it’s Apple apologists who defend every decision as if it from the mouth of God.
Guess what? People can have a different opinion - it’s ok.
Score: 19 Votes (Like | Disagree)
justperry Avatar
72 months ago

I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
Score: 12 Votes (Like | Disagree)