Mac Shipments Estimated to Be Down Over 20% While Demand Surges in Q1 2020

Apple's Mac shipments are estimated to have been down over 20 percent in the first quarter of 2020, according to new data shared by Canalys this week. The shuttering of businesses and factories around the world has caused "severe delay in production and logistical issues", leading to a worldwide PC shipment fall of eight percent year on year.

Screenshot 2020 04 11 at 14
Top vendor rankings remained stable, with Lenovo continuing to lead the PC market with 12.8 million units shipped. HP came second with 11.7 million units, followed by Dell with 10.5 million units.

Apple shipped an estimated four million Macs in the first quarter of 2019, dropping to 3.2 million in the first quarter of 2020, a decline of 21 percent. This is a greater year-over-year decline than seen by any of the other top five vendors, including Lenovo, HP, Dell, and Acer.

Screenshot 2020 04 11 at 14
In spite of falling shipments, demand has soared in the first quarter of 2020, driven by remote working and learning requirements from strict lockdown measures across the world. Canalys predicts that vendors will report healthy profits over the coming weeks, with operating margin percentages reaching all-time highs.

Canalys also notes that "many other home technologies" have seen major growth amid the shift to working and learning from home. This includes headphones, webcams, printers, and monitors, as well as home-working software solutions for collaboration, virtual desktops, remote access, and security. Apple, however, does not produce products for many of these categories.

5eIPhChZV60j mh5heiKFBPXfLZXBsCB
According to Canalys analyst Ishan Dutt, PC industry demand is unlikely to remain as strong as it was in the first quarter.

As we move into Q2, the production constraints in China have eased. But the spike in PC demand seen in Q1 is not likely to be sustained and the rest of the year looks less positive. Few businesses will be spending on technology for their offices, while many homes will have been freshly equipped. A global recession has begun – businesses will go bankrupt, with millions newly unemployed. Even governments and large corporations will have to prioritize spending elsewhere.

Canalys data is based on supply chain analysis and consumer surveys. Apple no longer discloses ‌iPhone‌, iPad, and Mac sales, which means that analyst estimates cannot be confirmed by specific sales data.

Tag: Canalys

Top Rated Comments

AZREOSpecialist Avatar
13 months ago
Maybe if Apple actually updated its desktop computers on a regular basis instead of once every 10 years, more people might be interested in buying. But since over 80% of Apple's revenue comes from mobile products, why would they care? Apple has been killing the desktop Mac for years.
Score: 59 Votes (Like | Disagree)
MacLawyer Avatar
13 months ago
The Mac needs to be updated as often as the IOS devices. They are selling a 13 inch MacBook with an 8th gen processor. The iMac Pro is basically unchanged from late 2017. Pathetic.
Score: 42 Votes (Like | Disagree)
827538 Avatar
13 months ago
- They refuse to keep the lineup updated
- Let old stuff like iMac's wither on the vine
- Overpriced
- Reduced benefits (buying a Mac as a student in the past would give 3 years of Apple care)
- Increased competition from the likes of Dell who've really done a great job with the XPS line

Not all of this stuff is Apple's fault, Intel has been a cluster of failure in recent years. But even ignoring dated designs like the iMac with its' giant bezels, they seem to release big updates which push things forward then spend years acting like the product doesn't exist.

Also a 720p FaceTime camera in 2020 on a MacBook Pro should have resulted in an executive getting fired.

It's not rocket science, update the devices with the latest silicon. Then when designs start getting dated like the iMac, do a refreshed design. Still no 802.11ax on the latest iMac when the iPhone and iPad have it.
Score: 36 Votes (Like | Disagree)
trusso Avatar
13 months ago

I wonder if Apple is eventually just going to give up on real computers and stick with iToys like iPads and iPhones.
Not a chance. They need the Mac to develop for those platforms.

Tim is an idiot for pricing these things so high, however - part of the reason I believe we keep seeing these "Mac sales are down" reports (and yes, I know, the current economic climate may have something to do with this... but it's by no means the primary or only cause).

The difference between Steve and Tim is that Steve actually respected the intelligence of the average Mac user (20 years ago the stereotype was college-educated & creative). We didn't always agree with him, but there was a mutual respect. Tim seems to imagine an entirely different demographic (teenagers, "old folks") and along with Ahrendts, tried (and mostly succeeded) in transforming Apple into some sort of boutique brand - higher prices for no particular reason. (Not to mention the older generation today include some of the very people who catalyzed the personal computer revolution in the 60s, 70s and 80s.)

In short, out of touch is the common parlance. :rolleyes:
Score: 31 Votes (Like | Disagree)
mistasopz Avatar
13 months ago
"Sales are way down. Better increase prices. I'm a genius." -Tim Apple probably
Score: 21 Votes (Like | Disagree)
fbr$ Avatar
13 months ago
Apple, just offer me a Mac mini or MacBook Pro with a Nvidia RTX GPU and CUDA for a reasonable price and I'll gladly buy it.
Score: 15 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
iPad Pro Mini LED

Mini-LED iPad Pro Expected at Apple Event on April 20 as Production Ramps Up

Tuesday April 13, 2021 9:53 am PDT by
Apple today announced that it will be hosting a virtual event on Tuesday, April 20 at 10 a.m. Pacific Time, and one of the new products expected to be unveiled at the event is a new iPad Pro with a Mini-LED display. In a brief snippet shared with paid subscribers, Taiwanese supply chain news website DigiTimes today reported that Apple supplier Ennostar has substantially improved its yield...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
spotify car thing 1

Spotify Announces the 'Car Thing' as its First Hardware Device

Tuesday April 13, 2021 7:03 am PDT by
Spotify has today announced its first hardware device, the "Car Thing," which is an in-car dash-mounted music and podcast player (via TechCrunch). Spotify is looking to provide a product for customers who want a "more seamless" and personalized in-car listening experience, especially in the large number of cars that do not support modern in-car infotainment systems. The Car Thing is aimed ...