Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.
[AR]T is a curation of augmented reality pieces that are being featured in a series of guided walks, where people can use iPhones to view the creations. The art walks were first announced in July, but are set to kick off tomorrow.
Apple is hosting walking tours that are free and open to the public starting this Saturday. Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum.
A piece by Nick Cave called "Amass" will also be on view at every Apple retail location, and Apple will host a lab for those who are interested in learning more about augmented reality.
The New York walk starts at the Apple Fifth Avenue and then heads into central park, while the San Francisco walk starts at Apple Union Square and heads down Post street. Viewers are provided with an iPhone and a set of headphones (though you can also use your own AirPods). Each walk is approximately 1.5 miles, and attendees can sign up on Apple's website.
Details on each artist and the type of art you can expect to see on the [AR]T walk can be found on Apple's Today at Apple page for the experience.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
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One thing worth...
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When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Thursday November 20, 2025 8:21 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
It's been a while since I've been wowed by an idea or technology but the notion of enabling art to be seen only at a particular location, overlaid with a specific backdrop/scene that the artist himself envisioned, is really innovative.
the key thing apple has yet to tell us is how to access the AugRealty. is there an app, what is the name of it? I spent all this time thinking that it was something that would come out with the next iOS.
