DirecTV Now Rebranded as 'AT&T TV Now'

They should have called it AT&TTVNowTV&DirectTVNow

The should have called it AT&TTVNowTV&DirectTVNow

Not to be confused with "AT&T Watch TV."..

https://www.attwatchtv.com/

What a mess all of this is.

That’s a pretty bad name and a pretty bad logo.

I don't understand some of these companies. Don't they realize it's smart to capitalize on known, catchy brands?

Just when I thought they couldn’t get any worse than they are, and I have been proven wrong again.o_O

Which graphic designer did that logo???!? My High School teacher would never allow something so bad to be handed in for a grade.

I don't understand some of these companies. Don't they realize it's smart to capitalize on known, catchy brands?

Coming Soon: SBC Ameritech Pacific Bell Uverse DirecTV!

As an AT&T wireless user and a DirecTV (satellite) subscriber, this merger has been nothing but frustration and confusion. They really have not done a good job combining the two. My CC charges each month for my DirecTV subscription say "AT&T Phone", which makes it really confusing. And trying to log into, specifically, one of my accounts, be it DirecTV or wireless, is no clearer. You'd think I'd have one login that shows me my two accounts. Nope. It's a convoluted mess.

But, I expected no less when AT&T bought DirecTV. AT&T botches everything they touch, and sure enough, they did.

My thought is that AT&T has been trying their best to make DirecTV Now cost the same as cable w/o any of the costs associated with running a Cable line to my house or having to service a satellite dish. They got all of us in the door with the AppleTV + $35 a month deal and continue to raise the prices on us despite saying we're grandfathered in. Eventually they're just going to shut the whole thing down so they can get rid of us who are paying the least amount and so we'll be compelled to sign up at a $70+ tier.

The problem is, as indicated in their last earnings where price increases caused them to lose subscribers, they don't realize that there is a ceiling to streaming prices. People don't want to pay $150 a month to one company like we all did in the cable days unless AT&T can get Hulu, Spotify, Netflix, Disney and HBO Go under one price, no one is going to give them $150 because when they charge $70 and everyone else charges $10-$15, consumers are already paying more now for streaming than they did with cable TV on top of what we're paying for monthly internet.

The price increases from AT&T, the re-branding and eventual killing of this service for a new one to eliminate grandfathered plans is going to hurt them considerably. There's a lot of choices out there for watching Bravo and E! and consumers are just going to jump to Hulu live.

Which graphic designer did that logo???!? My High School teacher would never allow something so bad to be handed in for a grade.

No kidding. It's the kind of atrocity that can only be rendered by a corporate committee octuple-guessing itself.