Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right shoe size to wear.

nike fit image

Image via Engadget

To use the feature, you'll navigate to a product page in the app, and next to the normal shoe size menu there will be a new option to measure your feet. This will open the iPhone camera, and the app will ask you to stand next to a wall and point the device down at your feet. Once everything is level and your feet are recognized along with the environment, your correct Nike shoe size will be showcased.

"The entire process takes less than a minute," Engadget reported.

Nike Fit will measure your feet virtually down to the millimeter size, and it can tell you if your right foot is larger than your left one, or vice versa. The company says that, based on early testing, it is quite confident on the technology, so much so that it plans to make it a core feature of its Nike app -- it's not just an experiment or a marketing move.

The company plans to take this data even further, allowing retail workers to scan a QR code in your Nike app to get all of your shoe size data and build recommendations based on your profile. Employees will also have their own version of Nike Fit on smartphones to get shoe sizes of customers who haven't used the feature yet. With the data, they'll be able to scan any shoe box and have Nike's system tell them the best size and model.

The Nike Fit data is also saved permanently in the app so that you don't have to use it every time you shop for a new shoe, although different Nike styles fit differently and the app will intelligently recommend the correct size based on whether a style runs smaller or has a narrower fit.

Nike Fit will launch this July in the mobile app for United States users, and those in Europe will see the feature added later in the summer.

Tag: Nike+

Top Rated Comments

H3LL5P4WN Avatar
31 months ago
If this works as intended, this is a godsend.

I only wear Nike and over the years, the differences in size (particularly width) have meant that I have to try the shoes on; I can't just order a pair in my size and expect them to fit properly.
Score: 7 Votes (Like | Disagree)
bchery21 Avatar
31 months ago
This definitely will help for those of us who order online and can't try on the shoe like you can at a store before purchasing. I'm team three stripes so hoping Adidas does this too!

That said, my shoe size is almost always 10.5 with the shoes I buy...
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
31 months ago
Who would have thought that in 2007 when the iPhone was launched that we would be able to do random but amazing and helpful things like this? This is awesome, if it turns out to be reliable.
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
31 months ago
This is where AR technology will really change the way we use our phones.

Eventually we’ll have (and are already seeing) AR for most purchases: trying on shirts, furniture for the house, anything like that. Just boring stuff that gets a little easier.

IMO it’s that every day usage which will make AR ubiquitous, rather than crazy futuristic leaps with AR wearables.
Score: 4 Votes (Like | Disagree)
Romeo_Nightfall Avatar
31 months ago
this is what i like on technology and companies. sometimes they come up with really nice advances!
measuring your feet, knowing internally the cut of their shoes makes online ordering way easier!
Score: 3 Votes (Like | Disagree)
TantalizedMind Avatar
31 months ago
I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.
Score: 3 Votes (Like | Disagree)

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