Apple Lowers Prices of iPhones, iPads, Macs, AirPods, and More in China as VAT Cut Takes Effect

Apple has lowered the prices of several products in China this week, including the latest iPhones, iPads, and AirPods.

appleproductlineup
As noted by CNBC, the iPhone XR now starts at 6199 RMB on Apple's online store in China, nearly five percent lower than its previous 6499 RMB price tag. The higher-end ‌iPhone‌ XS and ‌iPhone‌ XS Max models each received a 500 RMB price cut as well and now start at 8,199 RMB and 9,099 RMB respectively.

Likewise, the second-generation AirPods with the standard Lightning charging case now start at 1,246 RMB, down slightly from 1,279 RMB, and the 11-inch iPad Pro has been discounted to 6,331 RMB from 6,499 RMB previously.

The price cuts appear to be due in part to a reduction in China's value-added tax (VAT) that went into effect today to help boost the economy there, but regardless of the reason, any price cut could be good news for Apple as it seeks to bolster sales in China.

Last quarter, Apple issued its first revenue warning in 16 years due to "fewer ‌iPhone‌ upgrades" than it anticipated and "significantly greater" than expected economic weakness in the Greater China region. Apple already discounted ‌iPhone‌ prices at third-party resellers in China to improve results.

Tag: China

Top Rated Comments

AngerDanger Avatar
41 months ago
Apple Lowers Prices of iPhones, iPads, Macs, AirPods, and More
April Fools, surely?!

in China as VAT Cut Takes Effect
Ohhhhhhhh…
Score: 28 Votes (Like | Disagree)
raniel Avatar
41 months ago
still overpriced
Score: 12 Votes (Like | Disagree)
magicschoolbus Avatar
41 months ago
Chinese buy Huawei phones - plain and simple. They really do not want western companies in their markets (in this space) and feel companies like Huawei are a symbol of national pride - think GM in the 50's, 60's, 70's, 80's..
Score: 9 Votes (Like | Disagree)
Mikey44 Avatar
41 months ago
That's great news for our China friends... Now do Europe.
Score: 8 Votes (Like | Disagree)
HJM.NL Avatar
41 months ago
That is not a serious cut. Apple does not think it is in a crisis. Well, it might become a catastrophe by the end of the year. China is fast evolving market out of Apple's last year plan. Take it seriously, Apple. Make a 20-25% price cut and hold your market share. Samsung is dying there. Did you not see that?
Apple knows the iPhone can't compete in China whatever they will price it. In China you can buy better for half the price of the iPhones. Wait for the Chinese brands to get a foothold on american soil. All new iPhones should have come with dual camera and OLED already and with better RAM options to make them somewhat competitive again. But Apple is only focusing on profit margins so I'm saving some hope for iOS 13 to leapfrog away from Android. If not... iPhone is done.
Score: 8 Votes (Like | Disagree)
Scottsoapbox Avatar
41 months ago
Except if it VAT driven, the prices on competing products will drop as well and therefore not help Apple's sales.
Score: 7 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...