AT&T today announced that its DirecTV Now service has been updated with support for Apple's TV app.
With TV app integration, DirecTV Now users can take advantage of cross-device episode and movie tracking with the Up Next feature along with tailored content recommendations available on the DirecTV Now service using the Watch Now feature on the Apple TV.
There's so much on-demand content and live sports channels included with your DIRECTV NOW subscription, so the Apple TV app is a great place to help you find something new or jump back into your favorite on-demand show as new episodes arrive or quickly tune to a national sports broadcast.
The integration also means that Siri voice searches can be used to find TV shows and movies on DirecTV Now, which is useful for finding specific content. Siri searches work with the entire DirecTV on-demand library.
Siri also supports live tune-in with DirecTV Now so you can access specific live channels with a command like "Siri, tune in to [your favorite channel]" to open up the DirecTV Now app and turn on the channel.
The final feature included in the integration is single sign-on, which allows DirecTV customers to sign in once with their username and login to access available content across any supported third-party app.
Apple TV users with a DirecTV Now subscription will see a prompt to integrate their data with the TV app after playing a DVR show for the first time. AT&T says that the updates enabling TV app support will be pushed out to DirecTV customers automatically.
Update: DirecTV's live tune-in feature designed to let you watch live TV channels through Siri voice commands isn't actually implemented just yet and will be coming at a later date. The other features mentioned in the article are, however, live and available to DirecTV Now subscribers.
