The screen protectors are designed with two-way mirrored glass that hides the contents of your iPhone screen from onlookers when viewed from the side, but provides full visibility when viewed straight on.
Apple, which began selling the screen protectors this week, says the screen protectors use ion-strengthened glass for improved durability.
The screen protectors are available for $44.95 on Apple.com for each iPhone model. An installation kit and cleaning cloth are included for self application, or Apple Stores can apply the screen protectors when purchased in store.
Keep in mind that many privacy screen protectors are available on Amazon, often at significantly lower prices, although quality varies.
Note: MacRumors is an affiliate partner with Amazon.