Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature
Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.
In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental.
The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:
Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.
Introduced in the new 2018 iPhone lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used.
This feature is limited to the 2018 iPhone lineup and isn't available on older iPhones.
Popular Stories
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...