Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature

Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.

In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental.


The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:

Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.

Introduced in the new 2018 ‌iPhone‌ lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used.

This feature is limited to the 2018 ‌iPhone‌ lineup and isn't available on older iPhones.

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Wednesday February 11, 2026 3:36 am PST by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...

Top Rated Comments

gaximus Avatar
91 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
But can you undo it?:D
Score: 41 Votes (Like | Disagree)
bbednarz Avatar
91 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Cool. Put it in your pocket and walk around with it everyday.
Score: 37 Votes (Like | Disagree)
binaryfuneral Avatar
91 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Let me know if you get the attention you're seeking here.
Score: 30 Votes (Like | Disagree)
91 months ago
That was funny!!
Score: 21 Votes (Like | Disagree)
alpi123 Avatar
91 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
No ****, Sherlock.
In most of the cases looks very realistic though. If you crank it all the way up to 1.4f, it gives even swirly effects on the bokeh, something no other phone company does.
Score: 15 Votes (Like | Disagree)
bigjnyc Avatar
91 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Nobody cares. How many people walk around with a huge professional camera?
Score: 14 Votes (Like | Disagree)