Skip to Content

Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature

Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.

In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental.


The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:

Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.

Introduced in the new 2018 iPhone lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used.

This feature is limited to the 2018 iPhone lineup and isn't available on older iPhones.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

gaximus Avatar
92 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
But can you undo it?:D
Score: 41 Votes (Like | Disagree)
bbednarz Avatar
92 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Cool. Put it in your pocket and walk around with it everyday.
Score: 37 Votes (Like | Disagree)
binaryfuneral Avatar
92 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Let me know if you get the attention you're seeking here.
Score: 30 Votes (Like | Disagree)
92 months ago
That was funny!!
Score: 21 Votes (Like | Disagree)
alpi123 Avatar
92 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
No ****, Sherlock.
In most of the cases looks very realistic though. If you crank it all the way up to 1.4f, it gives even swirly effects on the bokeh, something no other phone company does.
Score: 15 Votes (Like | Disagree)
bigjnyc Avatar
92 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Nobody cares. How many people walk around with a huge professional camera?
Score: 14 Votes (Like | Disagree)