Upcoming Hulu App Interface Changes Aim to Simplify Navigation and Aid Discoverability

Thursday January 10, 2019 2:20 AM PST by Tim Hardwick

Hulu is about to update its streaming app to make it easier to navigate and discover new content, according to TechCrunch.


The big change coming in the next few weeks will be to the Hulu Lineup screen that users see when the app is launched.

Hulu wants to trial two different variations to see which one has the most engagement: a "Hulu Picks" collection that will be curated by staff, and an "Unwatched in My Stuff" option that will show users things in their list that they've yet to watch.


Hulu told TechCrunch it will test both options with a portion of users in the coming weeks in order to determine which one sees the best response.

Elsewhere, other upcoming changes will include enabling users to view content while they search the thumbnail interface for something to watch.

Subscribers can also expect a larger, more prominent "Details" button on content within collections like Kids, News, and Sports. More metadata will be available, too, including things like genre, rating, and release year.


In addition, the Details button is set to feature quick user actions such as playing the next episode in a series, adding items to "My Stuff," and other show-specific settings.

When browsing the Live TV channel guide, users will be able to view two weeks ahead, rather than just what's on now and next. In general, users will also see a refreshed palette for the interface, including background artwork and movie posters.

Tag: Hulu

Top Rated Comments

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16 months ago
That’s good news. Hulu IMO has the worst UI of all streaming services
Score: 7 Votes (Like | Disagree)
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16 months ago
Their's has to be the worst UI--follows all of the tenants of "It doesn't have to work, it just has to look good." Not to mention the stability of their service is ****--my favorite being when the stream playback is fine, but it crashes on one of their ad spots.
Score: 4 Votes (Like | Disagree)
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16 months ago
I hope the new UI will be better. I wondered if they hired the whole new designer team?
Score: 3 Votes (Like | Disagree)
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16 months ago
I’ve been close to cancelling my Hulu subscription because it’s so hard to find things in their “unique” UI.

So what should be a pleasant, relaxing activity (watching TV) becomes a stressful activity to be avoided.
Score: 3 Votes (Like | Disagree)
Avatar
16 months ago
So so glad to hear this. And the screenshots look like they addressed my two biggest problems with the UI:

Going back to a grid. I hate that right now it's swipe, see what's on the screen, swipe, see what's on the next screen.

And making it easy to understand what is selected with a highlight or bold. The current overlining is so confusing. Who overlines?
Score: 3 Votes (Like | Disagree)
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16 months ago
Surround sound / 5.1 from Apple TV yet? No. Making the interface more usable is important (was the dumbest interface out there) - but totally non-competitive with Amazon Prime and Netflix by only streaming basic stereo sound. Pretty pitiful.
Score: 2 Votes (Like | Disagree)

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