Samsung today announced that it has worked with Apple to integrate iTunes movies and TV shows, as well as AirPlay 2 support, into its latest smart TVs. The features will roll out to 2018 models via a firmware update this spring and will be included on new 2019 models. iTunes movie and TV show access will come via a new dedicated app for Samsung's TV platform, available in over 100 countries.
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With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform.
Apple's Internet Software and Services chief Eddy Cue weighed in on the partnership, noting "We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home."
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(View all)Between this and Apple Music via Alexa devices, is Apple beginning a hard pivot away from using its services to differentiate its devices? AppleTV and HomePod depended on those for competitive advantages.
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