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Samsung Smart TVs Adding Support for iTunes Video Content and AirPlay 2

Samsung today announced that it has worked with Apple to integrate iTunes movies and TV shows, as well as AirPlay 2 support, into its latest smart TVs. The features will roll out to 2018 models via a firmware update this spring and will be included on new 2019 models. iTunes movie and TV show access will come via a new dedicated app for Samsung's TV platform, available in over 100 countries.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform.
Apple's Internet Software and Services chief Eddy Cue weighed in on the partnership, noting "We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home."



Top Rated Comments

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8 months ago
Has hell frozen over ? What am I hearing!!
Rating: 49 Votes
8 months ago
Do I even need an Apple TV at this point
Rating: 40 Votes
8 months ago
“We cracked the tv... by putting stuff on Samsung tv’s!”
Rating: 27 Votes
8 months ago
I absolutely think we are seeing the early beginnings of Apple repositioning itself as a brand.
Rating: 21 Votes
8 months ago
Holy...

Between this and Apple Music via Alexa devices, is Apple beginning a hard pivot away from using its services to differentiate its devices? AppleTV and HomePod depended on those for competitive advantages.
Rating: 21 Votes
8 months ago
[S]Apple Airport
iPhone SE
Apple HomePod
Apple TV[/S]
Rating: 20 Votes
8 months ago
A few thoughts:

[LIST=1]
* This, along with Apple Music on Alexa devices indicated Apple TV and HomePod are overpriced and not selling as well as Apple would like. I suspect we’ll see a cheap Apple TV dongle this spring. And I think this reaffirms that Apple has no plans to sell its own TV set.

* Apple is transitioning from a premium product company to a services everywhere company. Perhaps it’s what they have to do but it sure as heck isn’t that exciting.
* No idea what this means for Siri. Apple Music on Echo devices isn’t using Siri. I’m going to assume the iTunes app on Samsung TVs won’t be either. Wither Siri just as they promoted the ML/AI chief to the executive team?
Rating: 17 Votes
8 months ago
1. They should have opened AirPlay 2 long time ago

2. Sounds like to me they will kill AppleTV 4K soon.

We are in a very sad state of Apple hardware ecosystem.
Rating: 12 Votes
8 months ago

Correct, the seven year battle was settled last year. However, the real point was moving from fighting to cooperating. A new Apple perhaps?


Tim's philosophy is if you can't charge 3 times the standard industry margin why bother

And no one is buying a $300 Apple TV
Rating: 11 Votes
8 months ago

Do I even need an Apple TV at this point

Since I’ve bought an lg-oled tv I’ve no longer use for my Apple TV. Today’s modern tv-sets make the Appletv obsolete. There hasn’t been any compelling reason for me to keep the Appletv. Much of the services Apple is offering are USA only and I find the Appletv too restrictive. Other than that it’s a stagnant platform.
Rating: 11 Votes

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