Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.

With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.

appleveteranspurchaseplan
Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.

Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.

We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.

Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.

The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

fresco3000 Avatar
70 months ago
Bizarre move from apple. From a fairly hippy pacifist founder to discounts for the army, not exactly expected, doubt Jobs would appove at all.

Killer discounts.
Score: 20 Votes (Like | Disagree)
macduke Avatar
70 months ago
$899 for iPhone XS and $674 for iPhone XR? Those look closer to what the prices should be before a discount at this point, lol. I don't often put a lot of stock into the claims about Apple sales being down because this is often proven wrong each year, but this kind of looks like a sign that maybe things aren't as insanely great as they're used to. Either way this is a good addition.
Score: 19 Votes (Like | Disagree)
v3rlon Avatar
70 months ago
Good grief people, a discount for veterans isn't "pro-war." It is a discount to those who signed up to defend your self-indulgent hipster attitudes. Most soldiers want peace (we don't like being shot at).

If you haven't served, you have no idea how much a veteran has sacrificed for you, even in peacetime.
Score: 19 Votes (Like | Disagree)
golfguy2015 Avatar
70 months ago
Yeah, discounts for people who are "brave" enough to join the military.. protecting american people. In Afghanistan.
Exactly. Brave enough to sacrifice their time, energy, blood, sweat, tears, family, and freedom to travel all over the world to fight our enemies, so you can sit in your moms basement, and write stupid crap like that on the internet.
Score: 14 Votes (Like | Disagree)
keysofanxiety Avatar
70 months ago
i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.
Oh man, you’re an absolute hero. Truly courageous.

You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.

If only we could be half the man you are, this world would be a better place. Thank you for your service.
Score: 14 Votes (Like | Disagree)
bbednarz Avatar
70 months ago
15% off and apple is still making a profit.
Damn that company for making a profit!
Score: 14 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...