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Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.

With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.


Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.

Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.
We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.
Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.

The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


Top Rated Comments

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1 week ago
Bizarre move from apple. From a fairly hippy pacifist founder to discounts for the army, not exactly expected, doubt Jobs would appove at all.

Killer discounts.
Rating: 20 Votes
1 week ago
Good grief people, a discount for veterans isn't "pro-war." It is a discount to those who signed up to defend your self-indulgent hipster attitudes. Most soldiers want peace (we don't like being shot at).

If you haven't served, you have no idea how much a veteran has sacrificed for you, even in peacetime.
Rating: 19 Votes
1 week ago
$899 for iPhone XS and $674 for iPhone XR? Those look closer to what the prices should be before a discount at this point, lol. I don't often put a lot of stock into the claims about Apple sales being down because this is often proven wrong each year, but this kind of looks like a sign that maybe things aren't as insanely great as they're used to. Either way this is a good addition.
Rating: 19 Votes
1 week ago

15% off and apple is still making a profit.

Damn that company for making a profit!
Rating: 14 Votes
1 week ago

i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.


Oh man, you’re an absolute hero. Truly courageous.

You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.

If only we could be half the man you are, this world would be a better place. Thank you for your service.
Rating: 14 Votes
1 week ago

Yeah, discounts for people who are "brave" enough to join the military.. protecting american people. In Afghanistan.


Exactly. Brave enough to sacrifice their time, energy, blood, sweat, tears, family, and freedom to travel all over the world to fight our enemies, so you can sit in your moms basement, and write stupid crap like that on the internet.
Rating: 14 Votes
1 week ago

Those look closer to what the prices should be before a discount at this point, lol.

Exactly what I thought. It shows how overpriced recent Apple products have become for normal customers, 10-15% more expensive than they should be.
Rating: 9 Votes
1 week ago
How many Apple fanboys will enlist to get this discount?
Rating: 7 Votes
1 week ago

How many Apple fanboys will enlist to get this discount?


i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.
Rating: 6 Votes
1 week ago
Because even putting your life on the line for your country can barely afford you an Apple product.
Rating: 6 Votes

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