Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.

With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.

appleveteranspurchaseplan
Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.

Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.

We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.

Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.

The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

fresco3000 Avatar
48 months ago
Bizarre move from apple. From a fairly hippy pacifist founder to discounts for the army, not exactly expected, doubt Jobs would appove at all.

Killer discounts.
Score: 20 Votes (Like | Disagree)
macduke Avatar
48 months ago
$899 for iPhone XS and $674 for iPhone XR? Those look closer to what the prices should be before a discount at this point, lol. I don't often put a lot of stock into the claims about Apple sales being down because this is often proven wrong each year, but this kind of looks like a sign that maybe things aren't as insanely great as they're used to. Either way this is a good addition.
Score: 19 Votes (Like | Disagree)
v3rlon Avatar
48 months ago
Good grief people, a discount for veterans isn't "pro-war." It is a discount to those who signed up to defend your self-indulgent hipster attitudes. Most soldiers want peace (we don't like being shot at).

If you haven't served, you have no idea how much a veteran has sacrificed for you, even in peacetime.
Score: 19 Votes (Like | Disagree)
golfguy2015 Avatar
48 months ago
Yeah, discounts for people who are "brave" enough to join the military.. protecting american people. In Afghanistan.
Exactly. Brave enough to sacrifice their time, energy, blood, sweat, tears, family, and freedom to travel all over the world to fight our enemies, so you can sit in your moms basement, and write stupid crap like that on the internet.
Score: 14 Votes (Like | Disagree)
keysofanxiety Avatar
48 months ago
i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.
Oh man, you’re an absolute hero. Truly courageous.

You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.

If only we could be half the man you are, this world would be a better place. Thank you for your service.
Score: 14 Votes (Like | Disagree)
bbednarz Avatar
48 months ago
15% off and apple is still making a profit.
Damn that company for making a profit!
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...