Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.
With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.
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Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.
Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.
We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.
Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.
The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.
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Top Rated Comments
Killer discounts.
If you haven't served, you have no idea how much a veteran has sacrificed for you, even in peacetime.
Yeah, discounts for people who are "brave" enough to join the military.. protecting american people. In Afghanistan.
Exactly. Brave enough to sacrifice their time, energy, blood, sweat, tears, family, and freedom to travel all over the world to fight our enemies, so you can sit in your moms basement, and write stupid crap like that on the internet.i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.
Oh man, you’re an absolute hero. Truly courageous.You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.
If only we could be half the man you are, this world would be a better place. Thank you for your service.
15% off and apple is still making a profit.
Damn that company for making a profit!