Apple to Donate 1,000 Apple Watches to Eating Disorder Study - MacRumors
Skip to Content

Apple to Donate 1,000 Apple Watches to Eating Disorder Study

Apple is donating 1,000 Apple Watches to a new study that aims to track biological changes in people with eating disorders (via CNBC).

The University of North Carolina's medical school will conduct the study, which is called BEGIN (or the Binge Eating Genetics Initiative), to better understand overeating disorders in which people eat large amounts of food uncontrollably in a small period of time.

recovery record
People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa. The study will enroll 1,000 participants of ages 18 or older who have experience with either binge eating disorder or bulimia nervosa.

Each participant will be given a free Apple Watch, courtesy of Apple, so that researchers can monitor their heart rate to see if there are any spikes prior to binge eating episodes.

Enrolled participants will also sign up with a mobile app called Recovery Record, which they can use to log their thoughts and feelings, to be shared with a healthcare professional ahead of a session.

In addition, participants will receive tests to analyze their genetics and bodily bacteria that the researchers can better understand the root causes of the disease.

"We need to collect data from a whole lot of people to see what it looks like," said Cynthia Bulik, founding director of the Center of Excellence for Eating Disorders and author of Binge Control: A Compact Recovery Guide. "We want to know if it has a biological and behavioral signature."

Ultimately, researchers hope the collected data might help them to predict binge eating episodes before they happen. Ideally, this could result in a follow-up study in which participants received some kind of alert when they were at risk of binge eating.

According to the National Association of Anorexia Nervosa and Associated Disorders, at least 30 million people in the United States suffer from an eating disorder, yet the field of research remains underfunded.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch s12 ultra 4

Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation

Wednesday October 7, 2026 12:02 pm PDT by
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit. Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
apple watch series 6 blood oxygen monitoring 1

Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger

Tuesday October 6, 2026 6:09 am PDT by
Apple's $634 million patent loss to medical technology company Masimo has just gotten even bigger, after a federal judge ordered Apple to pay an additional $184 million in interest on what it owes (via Bloomberg Law). The ruling takes Apple's bill to around $818 million, but that doesn't include any post-judgment interest continuing to accrue until the judgment is paid. Judge James Selna ...

Top Rated Comments

105 months ago
Interesting. I still think the health features are one of the biggest, coolest, most important things an Apple Watch (or any smartwatch) can provide right now.
Score: 13 Votes (Like | Disagree)
105 months ago
It's all the watch has to offer. All it's other functions are already done by your phone.
I didn’t realize my iPhone could show me notifications without my taking it out of my pocket ;)
Score: 7 Votes (Like | Disagree)
105 months ago
Apple is donating 1,000 Apple Watches to a new study that aims to track biological changes in people with eating disorders (via CNBC ('https://www.cnbc.com/2018/10/14/apple-is-donating-1000-watches-for-a-new-study-to-track-binge-eating.html')).

The University of North Carolina's medical school will conduct the study, which is called BEGIN ('https://www.med.unc.edu/psych/eatingdisorders/research/participate-in-a-study/begin-study/') (or the Binge Eating Genetics Initiative ('https://www.med.unc.edu/psych/eatingdisorders/research/participate-in-a-study/begin-study/')), to better understand overeating disorders in which people eat large amounts of food uncontrollably in a small period of time.



People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa. The study will enroll 1,000 participants of ages 18 or older who have experience with either binge eating disorder or bulimia nervosa.

Each participant will be given a free Apple Watch, courtesy of Apple, so that researchers can monitor their heart rate to see if there are any spikes prior to binge eating episodes.

Enrolled participants will also sign up with a mobile app called Recovery Record ('https://itunes.apple.com/app/recovery-record-eating-disorder/id457360959#?platform=appleWatch'), which they can use to log their thoughts and feelings, to be shared with a healthcare professional ahead of a session.

In addition, participants will receive tests to analyze their genetics and bodily bacteria that the researchers can better understand the root causes of the disease.
Ultimately, researchers hope the collected data might help them to predict binge eating episodes before they happen. Ideally, this could result in a follow-up study in which participants received some kind of alert when they were at risk of binge eating.

According to the National Association of Anorexia Nervosa and Associated Disorders, at least 30 million people in the United States suffer from an eating disorder, yet the field of research remains underfunded ('https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5608830/').

Article Link: Apple to Donate 1,000 Apple Watches to Eating Disorder Study ('https://www.macrumors.com/2018/10/15/apple-donate-1000-apple-watches-eating-study/')
I need another Apple Watch to control my obsessive purchasing in a short time of Apple products.
[doublepost=1539604215][/doublepost]Brilliant so for a $200,000 gift Apple gets 200 million worth of PR.
Score: 5 Votes (Like | Disagree)
mw360 Avatar
105 months ago
Let me guess... Donating a 1,000 treadmills would be offensive to overweight people??

:rolleyes:
Although you don't get a free Watch, you can embark on your own little study to better understand eating disorders...by reading the article you're responding to...

People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa.
Score: 4 Votes (Like | Disagree)
newyorksole Avatar
105 months ago
You can see clearly how evident Apple is focusing on the health aspects moving forward with the Apple Watch, and serious as an issue this really is for those who may struggle with eating disorders, I think this data could be valuable to have a Better understanding of the disorder.
Jeez is that you in your profile picture? Wow.

I wonder what made Apple choose this specific disorder. Pretty cool though.
Score: 4 Votes (Like | Disagree)
garylapointe Avatar
105 months ago
All it's other functions are already done by your phone.
Except I do NOT need to pull out my phone! This is while driving or bicycling or in a meeting.

I can prioritize what goes to the watch and what does not. I can set silent alarms and other things to make my life a little more streamlined.
Score: 4 Votes (Like | Disagree)
Latest Stories
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
8 minutes ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
4 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
4 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
5 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
5 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
6 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
6 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
6 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
7 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
9 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
9 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
18 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
22 hours ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
23 hours ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
1 day ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
1 day ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
1 day ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
1 day ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
1 day ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 day ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
1 day ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
1 day ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
1 day ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
1 day ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
1 day ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
2 days ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
2 days ago