Man Wearing Apple Maps Backpack Surveying San Francisco on Foot

Apple is expanding its street mapping efforts beyond vans outfitted with LIDAR equipment and now has employees collecting street level data on foot.

MacRumors reader Dante Cesa spotted a man wearing an Apple Maps backpack featuring a LIDAR rig, GPS, and multiple cameras, some of the same equipment that's previously been spotted on Apple's mapping vans.

applemapsbackpack1
Apple has been collecting street-level data with its Apple Maps vans since 2015, but this is the first time we've seen someone collecting mapping data on foot.

Apple in iOS 12 introduced a revamped Maps app that's been rebuilt from the ground up using its own data, which the company has promised will bring better accuracy and more detail.

applemapsbackpack2
The new Maps app offers up improvements to traffic, real-time road conditions, road systems, new construction, and changes in pedestrian walkways along with more detail and accuracy when it comes to displaying foliage like grass and trees, parking lots, building shapes, and more.

Data gathered on foot will likely be used to improve pedestrian directions in major cities like San Francisco.

Apple appears to be bolstering its mapping efforts following the launch of iOS 12. Along with the Apple Maps backpack man, Apple has also deployed new Subaru Impreza mapping vehicles that were spotted with new LIDAR equipment earlier this week in Los Angeles.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...

Top Rated Comments

96 months ago
At least he'll close all his rings on his Apple Watch.
Score: 76 Votes (Like | Disagree)
Scottsoapbox Avatar
96 months ago
Or some creeper that just put 'Apple maps' on his weird backpack.
Score: 51 Votes (Like | Disagree)
96 months ago
He's looking down at his phone to navigate around the city using Google Maps :p
Score: 39 Votes (Like | Disagree)
96 months ago
Hope the AI is good at identifying and blurring out human poop.
Score: 33 Votes (Like | Disagree)
ronntaylor Avatar
96 months ago
I don't know why Apple, Google and others don't equip USPS, UPS, FedEx, etc with LIDAR equipment on their trucks, planes and employees to get the most accurate maps. It could generate money besides improved usage.
Score: 32 Votes (Like | Disagree)
tromboneaholic Avatar
96 months ago
At that pace it's going to take a long time to catch up to Street View.
Score: 27 Votes (Like | Disagree)