AT&T's WarnerMedia is working on its own streaming service to compete with Netflix, Hulu, Disney, and others, the company announced today.

According to AT&T, the upcoming streaming service is "another benefit" of the merger between AT&T and Time Warner. AT&T says it is committed to launching a "compelling and competitive product" that helps the company expand its reach.

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AT&T's streaming service will include the WarnerMedia collection of films, television series, animation, documentaries, and more. The plan is to "create such a compelling product" that it will help distributors increase customer penetration and help AT&T reach additional customers.

AT&T already owns DirecTV and offers live streaming content through DirecTV Now, HBO Go, and HBO Now.

At the Vanity Fair New Establishment Summit on Wednesday, WarnerMedia CEO John Stankey said that HBO will be a "lead brand" in the new service. From CNBC:

"Around HBO will come a great library of additional content from not only the WarnerMedia properties but also some selective third party licensed content," Stankey said. "And the driver behind this is really straight forward. We know there's customers who love to engage with our content -- we've got a great history of building it -- much of which they can't get in one place."

Along with HBO, the service will include content from Turner and Warner Bros.

According to Stankey, the new streaming service will feature a "compelling price point" when it launches in the fourth quarter of 2019.

Top Rated Comments

Sethal Avatar
72 months ago
Let’s try fixing DirecTV Now first.
Score: 18 Votes (Like | Disagree)
radio893fm Avatar
72 months ago
Damm... we have DirecTV Now, Watch ATT... another one... how about merging into 1 and making this really good, a la carte (really a la carte, channel by channel) service.
Score: 9 Votes (Like | Disagree)
Bornee35 Avatar
72 months ago
Damm... we have DirecTV Now, Watch ATT... another one... how about merging into 1 and making this really good, a la carte (really a la carte, channel by channel) service.
But it's the consumer that's wrong, not them.
/s
Score: 2 Votes (Like | Disagree)
avanpelt Avatar
72 months ago
Meanwhile, on Monday, DIRECTV Now was completely down for three hours.
Score: 2 Votes (Like | Disagree)
vipergts2207 Avatar
72 months ago
This is going to turn into cable 2.0 with each streaming service being what a cable package once was. Want channels A, B, and C? Well you have to subscribe to this streaming service, but it also comes with D through J, which you don’t watch. Oh you want channels X, Y, and Z too? Well those are actually on a completely different streaming service that you’ll have to pay another monthly bill for. But hey it comes with channels N through T at least, even if you don’t watch them. Enjoy the days where Hulu and Netflix covers 95% of your viewing habits while it lasts.
Score: 2 Votes (Like | Disagree)
macduke Avatar
72 months ago
Just what everyone wanted—another streaming service! Right. We’ve torn down the cable model and have simply rebuilt it on streaming. Good job guys.
Score: 2 Votes (Like | Disagree)

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