Apple Clarifies Formatting of iPhone XS, iPhone XS Max, and iPhone XR Names

Tuesday September 18, 2018 8:25 AM PDT by Joe Rossignol
MacRumors has received confirmation that the names of Apple's latest iPhone models are to be stylized with a capital X, followed by the S or R in Small Caps, which are lowercase characters resembling uppercase letters:
  • iPhone Xs
  • iPhone Xs Max
  • iPhone Xʀ
If the option to use Small Caps is not available, then both the X and S or R are to be stylized in fully capitalized letters:
  • iPhone XS
  • iPhone XS Max
  • iPhone XR
In other words: iPhone Xs, iPhone Xs Max, and iPhone Xr with the final letter being lowercase is incorrect styling.

This might seem like trivial information to report, but there has been quite a bit of confusion over the past week in relation to the proper names of the latest iPhone models. Apple didn't help the situation, using everything from XS to Xs to Xs in Small Caps on its product pages, press releases, and support documents. Sometimes, the S and R are even in squares.

The final answer, we're told, is caps XS and XR. Apple even updated its iOS 12 press release, changing Xs and Xr to XS and XR:


Now, we can move on.

Related Roundup: iPhone XS
Buyer's Guide: iPhone XS (Neutral)
72 comments


Top Rated Comments

(View all)
Avatar
brian3uk
27 weeks ago
i'M gOnNa SpElL iT hOwEvEr I wAnT
Rating: 23 Votes
Avatar
BootsWalking
27 weeks ago
When you have to quibble about capitalization then you might have gone with the wrong product names.
Rating: 19 Votes
Avatar
Nicksd84
27 weeks ago
Man... these names are so bad. Oh well.
Rating: 13 Votes
Avatar
AppleFan91
27 weeks ago
iPhone (6.1)
iPhone Pro (5.8 & 6.5)

Just do it, Apple.
Rating: 11 Votes
Avatar
GrumpyMom
27 weeks ago
I’m getting the 256 GB Gold Maximum Excess. Done. It’s my phone and my thousands of dollars and I’ll call it whatever the $$$$ I want. However you media folks do what you must to avoid being shunned.
Rating: 6 Votes
Avatar
mashdots
27 weeks ago
I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?
Rating: 6 Votes
Avatar
Relentless Power
27 weeks ago

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?


Liquid Retina.
Rating: 4 Votes
Avatar
Xenomorph
27 weeks ago
I never understood why they changed them to "little" letters in the first place.

We had "iPhone 4" and "iPhone 4S". When someone said "iPhone 4s", you assumed they were talking about a plural number of iPhone 4 phones.

Apple then changed it so that the "iPhone 4S" was then the "iPhone 4s". Is that a lowercase "s" or a small capital "s"? Is that a single iPhone 4S or multiple iPhone 4 phones? You cannot tell.
Rating: 3 Votes
Avatar
Return Zero
27 weeks ago

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

I'm going for remix. When you remix a song, it often means you simply change the genre (country to EDR or something).

The XR is kinda like a song that was written in iPhone 8 style, then remixed to the X/XS genre (or vice versa??).
Rating: 3 Votes
Avatar
twocents
27 weeks ago

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?


Here's what comes to mind: iPhone XR, X Ridiculous, X Rubbish, X Retread, X Refuse, X Recycled, X Redo, and
my personal favorite, X Really?

*Just to clarify, please have a sense of humor while reading these
Rating: 3 Votes
[ Read All Comments ]