Apple Clarifies Formatting of iPhone XS, iPhone XS Max, and iPhone XR Names

MacRumors has received confirmation that the names of Apple's latest iPhone models are to be stylized with a capital X, followed by the S or R in Small Caps, which are lowercase characters resembling uppercase letters:

• iPhone Xs
  

• iPhone Xs Max
  

• iPhone Xʀ

If the option to use Small Caps is not available, then both the X and S or R are to be stylized in fully capitalized letters:

• iPhone XS
  

• iPhone XS Max
  

• iPhone XR

In other words: iPhone Xs, iPhone Xs Max, and iPhone Xr with the final letter being lowercase is incorrect styling.

This might seem like trivial information to report, but there has been quite a bit of confusion over the past week in relation to the proper names of the latest iPhone models. Apple didn't help the situation, using everything from XS to Xs to Xs in Small Caps on its product pages, press releases, and support documents. Sometimes, the S and R are even in squares.

The final answer, we're told, is caps XS and XR. Apple even updated its iOS 12 press release, changing Xs and Xr to XS and XR:

Now, we can move on.