Apple today introduced an Apple Pay donation program and a new Activity Challenge on the Apple Watch in support of U.S. national parks.
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From August 24 through August 31, Apple said it will donate $1 to the National Park Foundation, the official charity of the U.S. National Park Service, for every purchase made with Apple Pay at any Apple Store, on Apple.com, or through the Apple Store app for iPhone and iPad in the United States.
Proceeds will support the National Park Foundation's mission to protect national parks through projects like habitat restoration and historic preservation, and support programs like Open OutDoors for Kids, according to Apple.
Apple CEO Tim Cook:
America's national parks are treasures everyone should experience, and we're proud to support them again this month by donating a dollar for every purchase made with Apple Pay at one of our stores. These awe-inspiring places are our national inheritance, and Apple is doing our part to pass them on to future generations — just as extraordinary, beautiful and wild as we found them.
On September 1, Apple Watch users around the world who complete a walk, run, or wheelchair workout of 50 minutes of more will earn an Activity app award and animated iMessage stickers, inspired by national parks. The challenge pays homage to Redwood National Park's 50th anniversary celebration this year.
The App Store will also highlight a collection of some of the best apps to help users easily navigate and explore U.S. national parks.
Apple supported U.S. national parks in these same ways in July 2017.
Top Rated Comments
(View all)I think they should have a "product Green" line to support the environment, just like they have product Red for AIDS charity.
And if you wanna support both simultaneously…Wow - how generous. If you buy any Apple product, which range in price from $20 charging cables where they likely make $18 profit to $15K computers where they likely make $12K profit, they'll donate a whole $1.
They are a company that exists to make money.This week only. Oh, and only if you use Apple Pay, because they really want to get you using that.
Exactly what was your point?
I like when they do specialty badges. They need to do more and up their game with the activity app.
Also people giving Tim Cook a hard time for donating 5 million is the height of pettiness and envy.
Wow - how generous. If you buy any Apple product, which range in price from $20 charging cables where they likely make $18 profit to $15K computers where they likely make $12K profit, they'll donate a whole $1.
Unless you are donating money, save your disdain for something else.This week only. Oh, and only if you use Apple Pay, because they really want to get you using that.
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Yes, but how much did it save him in taxes? Sure, it's great he donated 5 million, way more than I ever could, but every time I see things like this it ends up being some huge benefit in taxes to the giver, to the point where it was something they were required to do to keep more money than to pay it out in taxes.
You do not understand the tax code if you even for a second believe that when rich people give money to charity they somehow make out better than if they had not donated at all.