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Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018

Apple's iPhone 8 Plus was the number one selling iPhone in the United States during the second quarter of 2018 according to new data shared today by Consumer Intelligence Research Partners.

The iPhone 8, iPhone 8 Plus, and iPhone X accounted for 54 percent of US iPhone sales during the quarter, with the iPhone 8 making up 13 percent of sales, the iPhone 8 Plus making up 24 percent of sales, and the iPhone X making up 17 percent of sales.


Older iPhones continued to be popular as well, with the iPhone 7, 7 Plus, SE, 6s Plus and 6s making up 46 percent of sales. Apple's Q2 2018 sales are a deviation from its Q2 2017 sales, where the iPhone 7 and 7 Plus, the flagship phones at that time, made up more than 80 percent of sales.
In what is usually a quieter quarter for iPhone sales, the model breakdown is interesting, as older models persisted in popularity," said Josh Lowitz, CIRP Partner and Co-Founder. "The latest iPhone 8, 8 Plus, and X models accounted for a little more than half of sales, yet last year at this time the then-latest iPhone 7 and 7 Plus accounted for over 80%. And, the iPhone 6S, 6S Plus, and SE grabbed 20% in the past quarter, virtually the same as in the June 2017 quarter, though at lower price points. So, it looks like two-year old legacy iPhones have squeezed the newer models. Still, because Apple increased base storage and boosted prices, we expect Average Selling Price to increase nicely over the June 2017 quarter."
Combined, the iPhone 8 and iPhone 8 Plus made up 37 percent of purchases, far exceeding purchases of the iPhone X, according to CIRP's data.

This is likely attributable to the high price of the iPhone X, with pricing that starts at $999 vs. the iPhone 8's $699 starting price. Given the popularity of the two lower-cost devices, Apple plans to continue offering consumers an affordable option in 2018 with the 6.1-inch LCD iPhone that rumors suggest will be sold alongside more expensive 5.8 and 6.5-inch OLED models.

As for iPads, the low-cost iPad continues to be the best selling tablet, with CIRP lumping the 5th and 6th-generation models together. 31 percent of customers bought a low-cost iPad during the quarter, but the iPad Pro was also popular with a combined 40 percent of sales for the 10.5 and 12.9-inch models.


While CIRP's data can provide an interesting look at the iPhones customers in the United States are choosing to purchase, it's worth keeping in mind that CIRP's numbers are aggregated from surveys that encompass just 500 customers who purchased an iPhone, iPad, or Mac during the second quarter of 2018, which spans from April to June.

Tag: CIRP


Top Rated Comments

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20 weeks ago
iPad mini 4 hanging in there with about 18% of units sold in the 2018 survey.

Bodes well for a refresh.
Rating: 22 Votes
20 weeks ago

And the smaller sized 8 and X together are 55% besting the Plus as it (the 7) did the year before (over the 7 Plus). The X ate into the 8’s sales and not into the Plus’s. Not shocking.


You missed the point that the iPhone 7 and 7 Plus were also for sale during this period and quite well still.

HO HO HO!

Doesn't say much for Face ID's popularity. Apparently way more than 55% of people still wanted the Home button after all. All in all, I'd say the huge winner was Touch ID.

Pretty much what I predicted and was laughed at for saying. The Home Button and Touch ID are sound solid tech.

All these new gestures and mistaken touches to me lead to a "bag o' hurt." Too many things to remember. Apple is about simplifying things. Taking the home button away unnecessarily complicates a lot of things in my opinion.

But what do I know? The buyers have spoken. :D

Tim Cook, the bean counter, should have noticed this. What will happen when there is no Home Button iPhone left in the mix? Hmm.
Rating: 16 Votes
20 weeks ago
Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.
Rating: 13 Votes
20 weeks ago
So much for "iPhone X has been our number one selling iPhone"
Rating: 11 Votes
20 weeks ago
Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.
Rating: 11 Votes
20 weeks ago
I think the iPhone 7 Plus is a terrific value for an iPhone. I recommend it to people who don't want the latest and greatest (and they would already own the iPhone X anyway). I don't think people are missing much with regards to features and power by staying with the 7 Plus. While I'm very happy with the iPhone X, I really could have skipped this year and been very content with the 7 Plus.
Rating: 9 Votes
20 weeks ago

People point blank will mention immediately they refuse to buy the phone purely for that reason alone.

And those of us who have actually purchased an X will say "Notch, what notch?"
Rating: 7 Votes
20 weeks ago

Let's hope this is what Apple wanted.


Its not what they wanted, but I'm pretty sure they expected it.
Rating: 7 Votes
20 weeks ago

Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.


If they roll out a Mini with modern internals (with or without pencil support), I'm first in line to buy. Else, I cling to the aging Mini with a dose of lingering hope.

AFAIC, if the problem is (too little) profit margin on this model, raise the price up to match it's bigger siblings.
Rating: 5 Votes
20 weeks ago

500 users man. Just 500! Lol.

Why is this report even being considered vs being seriously considered and discussed? 500 users!

Macrumors can we report on more concrete and substantial reports from analytic firms please?


A sample size of 500 is enough to know sales levels with a 95% confidence level and a 4.4% margin of error. You need a much smaller sample size than people realise to know things with a high level of confidence.
Rating: 5 Votes

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