Apple Previews New Piazza Liberty Store, Opening Thursday in Milan

Apple today premiered this week's opening of Apple Piazza Liberty in the center of Milan, Italy. Set to open its doors on Thursday, the retail location features a dramatic glass fountain that serves as the entrance to the store and a backdrop to the large outdoor amphitheater.

The piazza, clad in Beola Grigia, a stone used throughout Milan, will be open to the public 24 hours a day and will host special events year-round amongst 14 Gleditsia Sunburst trees planted in the area.

Apple Piazza Liberty piazza center steps 07242018

"There's no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty," said Angela Ahrendts, Apple's senior vice president of Retail. "In a city with such rich history of art, entertainment and creativity, it's an honor to establish a space where anyone can be inspired to learn, create and connect with their neighbors."

Apple Piazza Liberty will host a variety of Today at Apple sessions, taking in photography, filmmaking, music creation, coding, design and more. This September, Apple Piazza Liberty will also host a special month-long Milan Series, where 21 local artists will share their visions for the creative future of Milan, as previewed on a special Apple.com web page.

There will be live music in the location's amphitheater on the opening night by musician LIM, a "crazy self-portraits" session with Olimpia Zagnoli on July 27, a photographic laboratory with Piotr Niepsuj on July 28, and a "draw the summer" class on July 29.

Apple Piazza Liberty employee preview 07242018

"To work within one of Italy's historic piazzas is both a great responsibility and wonderful challenge," said Jony Ive, Apple's chief design officer. "We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them."

The store will employ 230 staff, many of whom have come to Milan from Apple stores around the world, according to Apple. Apple Piazza Liberty opens Thursday, July 26, at 5pm, and registrations for Today at Apple can be made now on Apple's website.

Popular Stories

New Things Your iPhone Can Do in iOS 18

10 New Things Your iPhone Can Do in iOS 18.2

Thursday October 31, 2024 9:42 am PDT by
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well. ...
Apple MacBook Pro M4 Cinema 4D Slack Finder Xcode 1

Apple Announces MacBook Pro Models With M4 Pro and M4 Max Chips, Thunderbolt 5 Support, and More

Wednesday October 30, 2024 8:01 am PDT by
Apple today announced new 14-inch and 16-inch MacBook Pro models featuring M4 Pro and M4 Max chips, alongside a new entry-level 14-inch MacBook Pro powered by the M4 chip. Subscribe to the MacRumors YouTube channel for more videos. The new M4 Pro and M4 Max machines come with a minimum of 24GB of Unified Memory as standard, up from 18GB in the previous models. Both models feature three...
M4 Pro on Blue

M4 Pro Chip Benchmark Results Reveal an Extremely Impressive Performance Feat

Thursday October 31, 2024 7:06 pm PDT by
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance. Here is a comparison of the results: Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results) Mac Studio...
m3 macbook air blue

Apple Announces MacBook Air Now Starts With Increased 16GB of RAM With No Price Increase

Wednesday October 30, 2024 8:04 am PDT by
Apple today in its new MacBook Pro press release announced that the MacBook Air lineup now starts with 16GB of RAM, up from 8GB previously. This change applies to the 13-inch model with the M2 chip, the 13-inch model with the M3 chip, and the 15-inch model with the M3 chip. In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the...
maxresdefault

Apple Announces Redesigned Mac Mini With M4 and M4 Pro Chips, Two Front USB-C Ports, and More

Tuesday October 29, 2024 8:01 am PDT by
Apple today announced fully redesigned Mac mini models featuring the M4 and M4 Pro chips, a considerably smaller casing, two front-facing USB-C ports, Thunderbolt 5 connectivity, and more. Subscribe to the MacRumors YouTube channel for more videos. The product refresh marks the first time the Mac mini has been redesigned in over a decade. The enclosure now measures just five by five inches...
Apple iPhone SE 4 5G Modem 1

iPhone SE 4 First to Get Apple-Designed 5G Modem, iPhone 17 Pro to Add Custom Wi-Fi 7 Chip

Friday November 1, 2024 4:04 am PDT by
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain. In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
Apple MacBook Pro M4 hero

Skipping the New MacBook Pro? Here Are Two Bigger Changes Rumored

Thursday October 31, 2024 4:00 pm PDT by
While the new MacBook Pro lineup features faster M4 chip options, Thunderbolt 5 support for higher-end configurations, a nano-texture display option, and more, most of the previous MacBook Pro models with Apple silicon chips still offer the latest overall design, and fast performance, which might lead you to avoid upgrading this year. If you are planning to skip the new MacBook Pro, here are ...

Top Rated Comments

giggles Avatar
82 months ago
(By the way “Liberty” in this instance stands for “Art Nouveau”, not literally “liberty”, for anyone wondering why an Italian piazza is called “liberty” instead of “libertà”)
Score: 7 Votes (Like | Disagree)
Jarman74 Avatar
82 months ago
"We combined two fundamental elements of the Italian piazza -- water and stone -- adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them." ('https://www.macrumors.com/2018/07/24/apple-preivew-piazza-liberty-store-thursday-milan/')
If one day Apple ever decides to develop an automated catchphrase generator, I'm sure Jony's contribution to the project would be unparalleled.
Score: 7 Votes (Like | Disagree)
villicodelirant Avatar
82 months ago
... and MR forum fixation with “watch straps” lives on.
I mean, in the second picture the only visible products are, in fact, straps.

I'd say it's Apple PR department that is fixated with straps (for a reason: those babies probably cost 10c a pop to make and sell themselves).
Score: 7 Votes (Like | Disagree)
the future Avatar
82 months ago
I'd say it's Apple PR department that is fixated with straps (for a reason: those babies probably cost 10c a pop to make and sell themselves).
Wrong.

If the straps are so cheap to make, why are the 10$ silicone straps from Amazon etc. such crappy lint magnets compared to the originals? Answer:

The thing that shocked me, and I've been working in the watch industry doing product development for almost 2 decades now, was that on a raw materials' basis, FKM costs almost SEVEN times as much as silicone.
https://www.juukdesign.com/single-post/2017/06/02/Why-Are-Apples-Sport-Bands-So-Expensive
Score: 5 Votes (Like | Disagree)
Kabeyun Avatar
82 months ago
Nice. Apple sure can do design.
Score: 5 Votes (Like | Disagree)
djcerla Avatar
82 months ago
What an absolute marvel. Apple is creating modern landmarks.
Score: 5 Votes (Like | Disagree)