Amazon Prime Day Live Blog: The Best Deals Worth Checking Out

Today kicks off Amazon's annual Prime Day shopping event, offering customers with an Amazon Prime subscription the chance to save money on nearly countless items across the retailer's storefront.

Since we routinely share great deals on Apple products and accessories being sold on Amazon, we've launched a live blog today that will track notable Prime Day discounts from Apple accessory makers like Anker and EasyAcc, as well as other interesting sales as they go live. Prime Day will officially begin this afternoon at 3 p.m. ET and continue for 36 hours afterwards.

prime day imageNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Before that time, Amazon has debuted early access Prime Day discounts on its own range of Alexa and Echo devices, with up to 50 percent off of products like the Echo Look, Fire TV Stick, Fire HD 10 tablet, and more, which are expected to last throughout Prime Day.

In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout the day and night, and only last for an hour or so.

In this live blog, we'll be tracking lightning deals, longer-lasting discounts, and competitor sales as products get marked down throughout Prime Day, so be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Wednesday morning.

Prime Day is over for 2018 – check back next year!

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
apple n1 chip

Apple's New N1 Chip in iPhone 17, iPhone 17 Pro, and iPhone Air Has a Wi-Fi 7 Limitation

Saturday September 13, 2025 10:01 am PDT by
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation. According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17 Pro Colors

Didn't Pre-Order a New iPhone Yet? Here's How Long the Wait is Now

Friday September 12, 2025 6:11 am PDT by
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration. As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
iphone air all colors

iPhone Air and iPhone 17 Pro Now Facing Extended Delivery Estimates

Saturday September 13, 2025 11:43 am PDT by
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began on Friday in the U.S. and many other countries. iPhone 17 Pro Max delivery estimates quickly slipped beyond the Friday, September 19 launch day for those who had yet to place an order, and now the rest of the new models have started to follow suit. As of shortly after 11:30 a.m. Pacific Time today, select iPhone 17, ...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...

Top Rated Comments

Jmausmuc Avatar
94 months ago
Amazon acknowledged that the Prime Day deals aren't their best prices on those items.

https://www.bbc.co.uk/news/business-44846356

But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
So? Gotta make money somehow.
Score: 7 Votes (Like | Disagree)
OllyW Avatar
94 months ago
But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
MacRumors are very open about this, it helps pay the bills.
Score: 7 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
94 months ago
Amazon acknowledged that the Prime Day deals aren't their best prices on those items.

https://www.bbc.co.uk/news/business-44846356

But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
Score: 4 Votes (Like | Disagree)
az431 Avatar
94 months ago
What's incredible is people believe these are good deals because Amazon says so. I've never seen anything listed on Amazon Prime Day, Black Friday, or Cyber Monday that was anywhere close to the lowest price per camelcamelcamel
Score: 4 Votes (Like | Disagree)
TheMigratoryBirds Avatar
94 months ago
Personally, I'm not buying anything today in solidarity with the European Amazon workers on strike this week. No judgment of anyone who is buying stuff on Prime Day, but thought it was worth letting people know that the strike was happening, in case that aligns with your beliefs. Here's a link to more info: https://www.vox.com/2018/7/16/17577614/amazon-prime-day-strike-boycotts

(And sorry to MR for not supporting the affiliate links today--some other day.)
Score: 3 Votes (Like | Disagree)
Fidgetyrat Avatar
94 months ago
What a fiasco for Amazon's IT dept.
IT costs too much. Amazon is too busy adding services nobody wants.
Score: 2 Votes (Like | Disagree)