Apple Again Promotes Apple Pay Cash in New 'Just Text Them the Money' Ad
Apple today shared a new ad in its recent "Just Text Them the Money" ad campaign for Apple Pay Cash, this time focusing on how easy it is to sent cash to other people following a group dinner.
Like other ads in this series, the "Dinner" video features a text-only conversation where one participant uses the Apple Pay Cash feature to send another money. In this funny little spot, two people send the same $55 back and forth to one another, fighting over who gets to pay for dinner.
Today's 18-second ad is the fifth in the "Just Text Them the Money" campaign, with Apple having introduced the first four ads in mid-July. These short ads will be used on TV and on social media sites like Instagram and YouTube.
Apple first introduced Apple Pay Cash in iOS 11.2, allowing iPhone and iPad users to send peer-to-peer Apple Pay payments to one another using the Messages app. Money received via Apple Pay Cash can be used for Apple Pay payments or deposited in a bank account, much like other mobile peer-to-peer payment services like Venmo.
At the current time, Apple Pay Cash is a feature that's limited to the United States, and Apple has not provided details on when it will expand to other countries.
Popular Stories
The UK's competition regulator has proposed changes to make it easier and cheaper for companies to offer alternatives to Apple Pay on the iPhone (via Reuters).
The Competition and Markets Authority (CMA) says Apple's fees and restrictions make it too difficult for rivals to launch contactless payment apps. Its proposals would give developers more ways to access the iPhone's NFC technology,...
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
