Apple Watch Boosts Verizon Activations Amid Phone and Tablet Subscriber Loss

Verizon, the largest carrier in the United States by subscriber count, saw a monthly subscriber increase of 260,000 during the first quarter of 2018, reports Bloomberg, largely due to an increased number of smart watch activations.

The company actually lost phone and tablet subscribers last quarter, but the dip in subscribers did not hurt its bottom line because of smart watches, wearables, and other connected devices like vehicles.

verizonsubscriberincrease

Image via Bloomberg

Verizon says it added a total of 359,000 subscribers who are using smart watches and other devices during the quarter, making up for the loss of 24,000 phone customers and 75,000 tablet customers.

There was no breakdown in the number of activations by specific device, but Verizon's jump in smart watch subscribers comes following the September release of the Apple Watch Series 3, the first Apple Watch with LTE connectivity.

The Apple Watch Series 3 allows customers to use the Apple Watch sans iPhone for the first time, as it has its own cellular connection. Verizon and other carriers charge customers $10 per month to add a smart watch to an existing smartphone plan.

Verizon shared the numbers during its first quarter 2018 earnings results, released this morning. Verizon stock has since surged as much as 3.6 percent.

Related Roundup: Apple Watch 11
Tag: Verizon
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...

Top Rated Comments

toomanydatsuns Avatar
99 months ago
I don't think people stay with their cellular watch plan long. It's fun for a while then people realize they're wasting money on it.
My exact experience. I wanted stainless, didn't care about LTE. Figured I'd try it because of Verizon's promotion, but... All the apps I use regularly on the watch require a connection to my iPhone to function, so... What's the point? Some future watchOS that allows watch apps to operate more independently from the iPhone would make this really compelling. But then again, so would a first party Podcasts watch app, and we're all still holding our collective breath for that one.

So, right now, it's $10 a month so that I can make and recieve phone calls (which I do maybe twice a month, max), and stream Apple Music in the rare event that I go for an outdoor run somewhere that has good LTE coverage. Not really worth it. At least I get a bright red crown so I can let other people know that I have the new hotness.
Score: 9 Votes (Like | Disagree)
DEMinSoCAL Avatar
99 months ago
I don't think people stay with their cellular watch plan long. It's fun for a while then people realize they're wasting money on it.
Score: 7 Votes (Like | Disagree)
Appleaker Avatar
99 months ago
People might be trying it out, in the end it’s not going to succeed at the ridiculous $10 a month, especially with ‘increasing’ iPhone costs. It should be $5 and in cases where it’s the same as their phone plan but accessible via the watch, it should be free or at the very most $1 a month.
Score: 5 Votes (Like | Disagree)
cmwade77 Avatar
99 months ago
Wow, what a way to spin things, all of those watch activations are people who still have phones on Verizon, otherwise the watch service won't work anyway. So ultimately this means that while people added watches, overall they still lost subscribers, they just got some subscribers to add watches.
Score: 2 Votes (Like | Disagree)
TheRealTVGuy Avatar
99 months ago
My exact experience...

So, right now, it's $10 a month so that I can make and recieve phone calls (which I do maybe twice a month, max), and stream Apple Music in the rare event that I go for an outdoor run somewhere that has good LTE coverage. Not really worth it. At least I get a bright red crown so I can let other people know that I have the new hotness.
I know everyone has their own use case, but my experience has been quite the opposite. I’m on the lake quite a bit with my jet ski, and LOVE the fact that I can stay in touch having nothing but my watch on me. Well that and a wetsuit. ;)
Score: 1 Votes (Like | Disagree)
Swift Avatar
99 months ago
The cellular companies hated subsidizing all those iPh es and the premium Androids. But the thing is, it kept me logged into AT&T for years, with my Steve Jobs original account. It tied people in. Now, people are happing in and out like crazy. Since I left AT&T two years ago, I've been with T-Mobile, then I switched to Virgin and took advantage of a plan where the first 6 months would cost you $1 a month. Kept the old iPhone 6 going. Six months and $6 later, I decided to go for the iPhone X. I went to Sprint but then immediately a T-Mobile plan to get two lines and each one costs $35. So I got the iPhone X for $30 a month plus $35 for my line, unlimited everything, and MLB.tv for free. You know, they probably would have done better to give us the phones on the front end and get us paying for it in the back end. You didn't used to be able to switch phones when you felt like it. You could pay after you paid for 23 months. Now, my plan means if I like, I can switch to a newer phone-- the 9, anyone? the XI? -- after a year. To be clear, the relationship with the popular phones was monopolistic. You had to keep the phone, and the network, until it was paid off. Not any more. Guess that special deal you made with Jobs wasn't so bad, after all. And the lost 24,000 phones and tablets? The gaining of hundreds of thousands of phones and tablets is not as important as the leaving of 24,000.
Score: 1 Votes (Like | Disagree)