Each short video ranges in length from 12 seconds to 17 seconds and focuses on a different iPad and Apple Pencil feature or supported app. The Notes app is demonstrated in the first video, for example, while the drawing app Tayasui Sketches Pro is shown off in the second.
A third video highlights Apple Pencil integration in Keynote, a new feature that was announced alongside the debut of the new iPad, and the fourth video covers the Markup feature that can be used to edit screenshots, photos, images, and more.
All of these videos will likely be used both in TV spots and across social media sites, like Instagram. Apple has only shared these videos on the UK YouTube site so far, but they may shared in the U.S. at a later date.
Apple has already shared several tutorial-style videos to promote its new iPad with Apple Pencil integration, and it has been sharing the "Homework" ad that was first introduced at the March 27 event where the new tablet debuted.
Apple's latest 2018 iPad offers Apple Pencil support and a faster A10 processor at a price point of $329, making it Apple's most affordable tablet that works with the Apple Pencil.