Starting next week, the official Reddit app for iOS will begin displaying native in-app promoted posts to Reddit users, according to an email Reddit sent out to advertisers on Wednesday and shared by Marketing Land.

Promoted posts in the Reddit app will look similar to standard Reddit posts, with upvotes, downvotes, and comment threads. Comments were not possible with Reddit's previous mobile ad offerings for advertisers, and will provide users with a way to give feedback on ads.

redditpromotedads
The promoted posts will have a "Promoted" tag at the top of the post in the main Reddit news feed, but will otherwise look like regular Reddit posts.

Advertisers will be able to target Reddit users by interests, subreddit, location, device, and time of day.

According to Reddit, its mobile apps for iOS and Android are the most popular way Reddit users access Reddit content on their mobile devices. The Reddit apps account for 41 percent of time spent on Reddit across all platforms.

Native promoted posts will begin rolling out on iOS on Monday, March 19, and will expand to Android in the coming weeks.

Tag: Reddit

Top Rated Comments

Cougarcat Avatar
68 months ago
Gross. Yet another reason to use Apollo or Narwhal.
Score: 17 Votes (Like | Disagree)
itsmilo Avatar
68 months ago
Next up: throwing the feed out of order to show posts from days ago cuz why the hell not
Score: 12 Votes (Like | Disagree)
BaccaBossMC Avatar
68 months ago
Oh yay, just what nobody wanted! Perfect!
Score: 6 Votes (Like | Disagree)
berrymetal Avatar
68 months ago
Apollo 4 lyfe
Score: 6 Votes (Like | Disagree)
Phisherman81 Avatar
68 months ago
I guess I'm moving out of the official app. Will try Apollo or Narwhal again.
Score: 4 Votes (Like | Disagree)
Zorn Avatar
68 months ago
I believe you are exempt from this if you have gold? I've been using the new site layout and have not seen any "sponsored posts", and I believe that's due to having gold. Seems like an important callout.
Score: 3 Votes (Like | Disagree)