Netflix Nixes Feature That Gave Patches to Kids for Watching TV

by

Netflix has decided to stop testing a new gamified TV streaming experience for children, which offered kids "patches" (aka stickers) for watching episodes of certain television shows.

Netflix started testing the feature in February, but it received widespread attention last week after the beta test was highlighted by various media sites. Given the negative attention Netflix received over the feature from parents concerned about their children watching too much TV, Netflix has decided not to move forward with development.

netflixbadges


In a statement to BuzzFeed, Netflix said the testing for patches has ended and the feature will not be implemented.

"We've concluded the test for patches and have decided not to move forward with the feature for kids. We test lots of things at Netflix in order to learn what works well - and what doesn't work well - for our members."

During the beta testing period, there were several complaints about the feature from users who encountered it, with customers sharing their negative opinions on Twitter and other social networks. Netflix was accused of attempting to turn children into "binge watchers" through the patch program.


Netflix was testing the feature with a small number of users, with patches provided for shows like "A Series of Unfortunate Events," "Trolls," "Troll Hunters," Fuller House," and more. Netflix said the feature was aimed at providing collectible items for a "more interactive experience" and to "expand the storytelling world for the show."

Users who were part of Netflix's test group will no longer be seeing patches when watching TV shows.

Tag: Netflix

Top Rated Comments

now i see it Avatar
38 months ago
Earning rewards for watching the kind of content available on Netflix is like earning rewards for every bag of Cheetos you eat.
Score: 8 Votes (Like | Disagree)
subjonas Avatar
38 months ago
Did Netflix really think there wouldn't be major backlash from parents in response to this?
Score: 7 Votes (Like | Disagree)
Scottsoapbox Avatar
38 months ago

These parents complain as though they don't have control over their children's content. If their kids aren't watching 100 hours of shows per week on Netflix, they're watching 100 hours of videos per week on YouTube.

Perhaps you shouldn't offer parenting advice as an obvious non-parent. It might not be quite as simple as you assume with your zero experience.
Score: 7 Votes (Like | Disagree)
Asarien Avatar
38 months ago
These parents complain as though they don't have control over their children's content. If their kids aren't watching 100 hours of shows per week on Netflix, they're watching 100 hours of videos per week on YouTube.
Score: 7 Votes (Like | Disagree)
Guidonculous Avatar
38 months ago
I love the parents claiming anyone who isn’t opposed to this can’t be a parent.

Perhaps you shouldn't offer parenting advice as an obvious non-parent. It might not be quite as simple as you assume with your zero experience.

Hmm, perhaps your kids will pick up on your behavior of jumping to bizarre conclusions.

If you want to say that gamifying tv would make your life more difficult as a parent, please do so as such information is valuable, but your comment looks extremely childish the way you presented it.
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
38 months ago

Doesn't matter. Giving someone a digital reward to be sedentary is incredibly irresponsible and the blowback would be HUGE against Netflix. This was a business decision, and a correct one.
[doublepost=1521072844][/doublepost]

The difference is that this is gamifying TV watching rather than, you know, GAMING.

If only they could gamify homework...

"ACCOMPLISHMENT: Studied 5 days in a row"
Score: 3 Votes (Like | Disagree)

Top Stories

Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...