Netflix has decided to stop testing a new gamified TV streaming experience for children, which offered kids "patches" (aka stickers) for watching episodes of certain television shows.

Netflix started testing the feature in February, but it received widespread attention last week after the beta test was highlighted by various media sites. Given the negative attention Netflix received over the feature from parents concerned about their children watching too much TV, Netflix has decided not to move forward with development.

netflixbadges


In a statement to BuzzFeed, Netflix said the testing for patches has ended and the feature will not be implemented.

"We've concluded the test for patches and have decided not to move forward with the feature for kids. We test lots of things at Netflix in order to learn what works well - and what doesn't work well - for our members."

During the beta testing period, there were several complaints about the feature from users who encountered it, with customers sharing their negative opinions on Twitter and other social networks. Netflix was accused of attempting to turn children into "binge watchers" through the patch program.


Netflix was testing the feature with a small number of users, with patches provided for shows like "A Series of Unfortunate Events," "Trolls," "Troll Hunters," Fuller House," and more. Netflix said the feature was aimed at providing collectible items for a "more interactive experience" and to "expand the storytelling world for the show."

Users who were part of Netflix's test group will no longer be seeing patches when watching TV shows.

Tag: Netflix

Top Rated Comments

now i see it Avatar
56 months ago
Earning rewards for watching the kind of content available on Netflix is like earning rewards for every bag of Cheetos you eat.
Score: 8 Votes (Like | Disagree)
subjonas Avatar
56 months ago
Did Netflix really think there wouldn't be major backlash from parents in response to this?
Score: 7 Votes (Like | Disagree)
Scottsoapbox Avatar
56 months ago
These parents complain as though they don't have control over their children's content. If their kids aren't watching 100 hours of shows per week on Netflix, they're watching 100 hours of videos per week on YouTube.
Perhaps you shouldn't offer parenting advice as an obvious non-parent. It might not be quite as simple as you assume with your zero experience.
Score: 7 Votes (Like | Disagree)
Asarien Avatar
56 months ago
These parents complain as though they don't have control over their children's content. If their kids aren't watching 100 hours of shows per week on Netflix, they're watching 100 hours of videos per week on YouTube.
Score: 7 Votes (Like | Disagree)
Guidonculous Avatar
56 months ago
I love the parents claiming anyone who isn’t opposed to this can’t be a parent.
Perhaps you shouldn't offer parenting advice as an obvious non-parent. It might not be quite as simple as you assume with your zero experience.
Hmm, perhaps your kids will pick up on your behavior of jumping to bizarre conclusions.

If you want to say that gamifying tv would make your life more difficult as a parent, please do so as such information is valuable, but your comment looks extremely childish the way you presented it.
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
56 months ago
Doesn't matter. Giving someone a digital reward to be sedentary is incredibly irresponsible and the blowback would be HUGE against Netflix. This was a business decision, and a correct one.
[doublepost=1521072844][/doublepost]

The difference is that this is gamifying TV watching rather than, you know, GAMING.
If only they could gamify homework...

"ACCOMPLISHMENT: Studied 5 days in a row"
Score: 3 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...