Netflix is testing a new gamified streaming experience for children, the company confirmed in a statement provided to Variety this morning. The new feature lets kids collect "patches" for watching episodes of certain shows.
Netflix says the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.
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"We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience and to expand the storytelling world for the show. We learn by testing and this feature may or may not become part of the Netflix experience."
Netflix shows that are part of the test are marked with red locks for Netflix users who have been selected to be part of the test. Eligible shows include "A Series of Unfortunate Events," "Trolls," "Troll Hunters," Fuller House," and more.
At the current time, it does not appear that collecting patches unlocks any additional content or rewards on Netflix.
Netflix says that this feature is still in testing and that it might not become part of the Netflix experience if the testing proves unsuccessful or unpopular with users.
Top Rated Comments
“Netflix says the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.”
What they meant:
“Netflix says the patches, which have been available for a few weeks for some users, are designed to allow kids to quickly become more addicted to TV programming than they already are.”
What a world.