Netflix Tests New Gamification Feature for Children's Shows

Netflix is testing a new gamified streaming experience for children, the company confirmed in a statement provided to Variety this morning. The new feature lets kids collect "patches" for watching episodes of certain shows.

Netflix says the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.

Image from Twitter
"We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience and to expand the storytelling world for the show. We learn by testing and this feature may or may not become part of the Netflix experience."
Netflix shows that are part of the test are marked with red locks for Netflix users who have been selected to be part of the test. Eligible shows include "A Series of Unfortunate Events," "Trolls," "Troll Hunters," Fuller House," and more.

At the current time, it does not appear that collecting patches unlocks any additional content or rewards on Netflix.

Netflix says that this feature is still in testing and that it might not become part of the Netflix experience if the testing proves unsuccessful or unpopular with users.

Tag: Netflix


Top Rated Comments

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20 months ago
You need to be able to disable that ****. I don’t want Netflix trying to turn my kids into tv fiends just because they’re trying to collect a stupid badge. Between this, the stupid auto playing trailers that you can’t stop, and the raised prices, Netflix is really irrating me.
Rating: 20 Votes
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20 months ago
What they said:
“Netflix says the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.”

What they meant:
“Netflix says the patches, which have been available for a few weeks for some users, are designed to allow kids to quickly become more addicted to TV programming than they already are.”
Rating: 12 Votes
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20 months ago
I feel like Netflix is just daring me to cancel my subscription with these price increases and stupid programming decision.
Rating: 6 Votes
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20 months ago
Just seems weird. I mean is it not enough to have shows to watch?
Rating: 5 Votes
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20 months ago
So basically they’re handing out digital meth to kids to get them addicted to binging media at the youngest age possible.

What a world.
Rating: 3 Votes
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20 months ago

You need to be able to disable that ****. I don’t want Netflix trying to turn my kids into tv fiends just because they’re trying to collect a stupid badge. Between this, the stupid auto playing trailers that you can’t stop, and the raised prices, Netflix is really irrating me.


Exactly this. Preach it my brother!
Rating: 3 Votes
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20 months ago

I don’t want Netflix trying to turn my kids into tv fiends just because they’re trying to collect a stupid badge.

Where are the parents? Surely if they're the ones paying for the service, the least they could do is supervise their kids' time spent watching Netflix?
Rating: 2 Votes
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20 months ago
This seems like a horrible idea. I can't imaging kids need MORE incentive to watch TV.
Rating: 2 Votes
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20 months ago
That is honestly pretty disturbing, and if I had a Netflix subscription I would probably cancel it now (I don't, because the auto-playing trailers and horrendous randomized interface are bad enough to give Hulu the edge).

If there's anything I don't want in my house, it's my kids essentially being goaded or bribed to watch more TV than they want to. Seriously, if they want to watch the show, they'll watch the show. Why do you need to "gamify" them to watch something that they apparently wouldn't have watched anyway. You're a subscription service! The whole point is I'm the customer not the product and get to watch what I want!
Rating: 2 Votes
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20 months ago
This is a terrible idea that would just lead kids with addictive personalities watching shows just to get these badges.

I remember I’d have friends on Xbox that would literally play worthless video games that they didn’t enjoy just for achievements. Blew my mind.
Rating: 1 Votes
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