Apple engineers are slated to join in on several discussions covering display technology and augmented/virtual reality at Display Week, which is set to take place at the Los Angeles Convention Center from May 22 to May 25.

Apple's Cheng Chen, a director of Display Optics and Platform Technologies, will kick off the event chairing a keynote session that covers three discussions: "OLED Leading to the New Experience of Display," "Reactive Displays: Unlocking Next-Generation VR/AR Visuals with Eye Tracking," and "Blue LEDs and Transformative Electronics for Developing Sustainable Smart Society," with speakers Deqiang Zhang (CEO of Visionox), Douglas Lanman (Director of Computational Imaging at Oculus Research), and Hiroshi Amano (Director of the Center for Integrated Research of Future Electronics), respectively.

displayweekapple
Engineers from Apple will also chair and co-chair a range of discussion sessions, outlined below:

  • AR/VR I Display Systems
  • OLED Driving and Compensation
  • Micro-LED Epitaxial Semiconductor Materials & Manufacturing
  • Image Processing (Display Electronics)
  • Micro-LED Device Processing and Hetero-Integration
  • Novel OLEDs
  • Micro-LED System Integration and Applications
  • Capacitive-Touch Displays
  • Projection: Screen Technology
  • QD Electroluminescence I
  • Fingerprint Sensing and Optical Sensing Displays
  • Color Gamut
  • Enhancements to AR/VR

Apple engineers will also serve as moderators at two Monday seminars, including "SE-8: Artificial Intelligence: Image Recognition and Visual Understanding with Deep Learning Techniques" and "Quantum-Dot Displays: Advances and Outlook."

Apple has always been a notoriously secretive company, but over the course of the last several years, Apple has been loosening restrictions and allowing its engineers and researchers to publish papers and share their work in an effort to contribute to the research community. This decision also allows Apple to continue to attract top employees who might not otherwise join the company without being able to share their research.

The Display Week event is designed for and limited to professionals who are part of the display industry. It is hosted by the Society for Information Display and will be attended by many of the world's most prominent technology companies.

Top Rated Comments

lunarworks Avatar
97 months ago
I'm interested in hearing more about Micro-LED.
Score: 1 Votes (Like | Disagree)
Avieshek Avatar
97 months ago
Here hoping to:

* “Rec.2100 12-bit Colour Gamut” and the progress to 16-bit colour variety.

* Red-Green-Blue-Yellow-White (RGBYW) Colour pixels from the conventional RGB to allow more colour separation and uniform brightness to white backgrounds for the age of emissive-display-technologies (OLED, Micro-LED, Quantum-Dots)
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
liquid silicone case colors

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Monday August 25, 2025 5:57 am PDT by
Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu." The lineup includes eight variants with a matte finish and soft-touch texture, including deep orange, pale orange, grass green, celadon, fog purple, grey blue, dark blue, and midnight black. The cases also have multiple cutouts for att...