Apple Engineers to Discuss AR/VR, Display Technology at Display Week in May - MacRumors
Skip to Content

Apple Engineers to Discuss AR/VR, Display Technology at Display Week in May

by

Apple engineers are slated to join in on several discussions covering display technology and augmented/virtual reality at Display Week, which is set to take place at the Los Angeles Convention Center from May 22 to May 25.

Apple's Cheng Chen, a director of Display Optics and Platform Technologies, will kick off the event chairing a keynote session that covers three discussions: "OLED Leading to the New Experience of Display," "Reactive Displays: Unlocking Next-Generation VR/AR Visuals with Eye Tracking," and "Blue LEDs and Transformative Electronics for Developing Sustainable Smart Society," with speakers Deqiang Zhang (CEO of Visionox), Douglas Lanman (Director of Computational Imaging at Oculus Research), and Hiroshi Amano (Director of the Center for Integrated Research of Future Electronics), respectively.

displayweekapple
Engineers from Apple will also chair and co-chair a range of discussion sessions, outlined below:

  • AR/VR I Display Systems
  • OLED Driving and Compensation
  • Micro-LED Epitaxial Semiconductor Materials & Manufacturing
  • Image Processing (Display Electronics)
  • Micro-LED Device Processing and Hetero-Integration
  • Novel OLEDs
  • Micro-LED System Integration and Applications
  • Capacitive-Touch Displays
  • Projection: Screen Technology
  • QD Electroluminescence I
  • Fingerprint Sensing and Optical Sensing Displays
  • Color Gamut
  • Enhancements to AR/VR

Apple engineers will also serve as moderators at two Monday seminars, including "SE-8: Artificial Intelligence: Image Recognition and Visual Understanding with Deep Learning Techniques" and "Quantum-Dot Displays: Advances and Outlook."

Apple has always been a notoriously secretive company, but over the course of the last several years, Apple has been loosening restrictions and allowing its engineers and researchers to publish papers and share their work in an effort to contribute to the research community. This decision also allows Apple to continue to attract top employees who might not otherwise join the company without being able to share their research.

The Display Week event is designed for and limited to professionals who are part of the display industry. It is hosted by the Society for Information Display and will be attended by many of the world's most prominent technology companies.

Top Rated Comments

105 months ago
I'm interested in hearing more about Micro-LED.
Score: 1 Votes (Like | Disagree)
Avieshek Avatar
105 months ago
Here hoping to:

* “Rec.2100 12-bit Colour Gamut” and the progress to 16-bit colour variety.

* Red-Green-Blue-Yellow-White (RGBYW) Colour pixels from the conventional RGB to allow more colour separation and uniform brightness to white backgrounds for the age of emissive-display-technologies (OLED, Micro-LED, Quantum-Dots)
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...