Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X

iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.

iphonexnoupgradereason
44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Related Forum: iPhone

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Top Rated Comments

Squirrelxb Avatar
83 months ago
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Score: 113 Votes (Like | Disagree)
Slix Avatar
83 months ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
Score: 80 Votes (Like | Disagree)
Xgm541 Avatar
83 months ago
A survey of 1,500 people is a joke, and not what I consider a good sampling.
A sample size of 1,500 is more than sufficient.
Score: 61 Votes (Like | Disagree)
Appleaker Avatar
83 months ago
I wish this went into more detail, i.e. trust in Touch ID, preference for a home button, or wanting a smaller phone. It’s a dissapointingly basic survey.
Score: 60 Votes (Like | Disagree)
timborama Avatar
83 months ago
E. Hate the notch
F. No Touch ID
Score: 53 Votes (Like | Disagree)
ActionableMango Avatar
83 months ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Yes, I too would like the iPhone SEX. (The "SE" size model with the high end "X" hardware added.)
Score: 40 Votes (Like | Disagree)