Previewed at WWDC, launching in the fall.
Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X
iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.
A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.
44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.
Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.
Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.
All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.
Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.
A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.
44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.
Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.
Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.
All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.
Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.
Related Roundups: iPhone X, 2018 iPhones
Buyer's Guide: iPhone X (Caution)
[ 473 comments ]
Top Rated Comments
(View all)
23 weeks ago
"I haven't upgraded because I prefer a smaller form factor" notably absent...
23 weeks ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
23 weeks ago
A survey of 1,500 people is a joke, and not what I consider a good sampling.
A sample size of 1,500 is more than sufficient.
23 weeks ago
I wish this went into more detail, i.e. trust in Touch ID, preference for a home button, or wanting a smaller phone. It’s a dissapointingly basic survey.
23 weeks ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Yes, I too would like the iPhone SEX. (The "SE" size model with the high end "X" hardware added.)
23 weeks ago
A sample size of 1,500 is more than sufficient.
It is absolutely a large enough sample.
Some people either need to take stats, or should have paid attention when it was taught to them.
23 weeks ago
Where is the "because I prefer a smaller screen" reason?
Also, this companies must know that a big number of consumers want to purchase a good, powerful, long lasting smartphone in order to keep using it for years. Thats why people with iPhones like the 6S or 7 don't upgrade. It just works, and have no need of a new smartphone. And this will become the normal situation as years passes by and smartphones become each time more powerful. There will be a point where it will make no sense to replace your smartphone until it gets broken. Companies like Apple should be prepared for that moment, because it will come, eventually.
And yes, aside from all that, the X is now just too expensive.
Also, this companies must know that a big number of consumers want to purchase a good, powerful, long lasting smartphone in order to keep using it for years. Thats why people with iPhones like the 6S or 7 don't upgrade. It just works, and have no need of a new smartphone. And this will become the normal situation as years passes by and smartphones become each time more powerful. There will be a point where it will make no sense to replace your smartphone until it gets broken. Companies like Apple should be prepared for that moment, because it will come, eventually.
And yes, aside from all that, the X is now just too expensive.
23 weeks ago
Or, “I haven’t upgraded because I just got the battery replaced in my ‘old’ phone, and now it works great?”
23 weeks ago
A survey of 1,500 people is a joke, and not what I consider a good sampling.
[ Read All Comments ]
Apple Maps has been updated with indoor maps of at least 18 shopping malls in several Canadian cities and suburbs, including Toronto, Mississauga, Hamilton, Montréal, Calgary, Ottawa, Winnipeg,...
Twitch, the platform known as a place to watch streamers play games like League of Legends, Fortnite, and Overwatch, is now looking into becoming a "broader video service" that would cater to...
Feral has announced that the iPhone version of ROME: Total War will be released on August 23. The acclaimed historical strategy game made its way to iPad in November 2016, and has since been...
Verizon today announced that it will offer the Apple TV 4K as part of its 5G residential broadband package that's set to launch in four markets this year, including Indianapolis, Houston, Los...
One of Apple's upcoming television shows is an unnamed sci-fi series from Battlestar Galactica developer Ronald D. Moore, which is currently in the casting stages.
According to Variety,...
Popular iPhone trivia game HQ Trivia has expanded to the Apple TV as of today, the company announced on Twitter.
The new Apple TV version of the app allows Apple TV owners to play the...
Live TV streaming service DirecTV Now this week began expanding support for local stations on its platform, with numerous posts on r/DirecTVNow reporting that local network affiliates for ABC, NBC,...
Most readers will have at some point received a two-factor authentication code delivered to them by SMS text message. Many apps and websites send the one-time codes to confirm that the person...
