Instagram has never offered an option to publicly re-share images and content posted by other people, but the company is now testing a feature that would let you share public news feed posts from other people to your Instagram Story.
Instagram this morning confirmed to TechCrunch that it is indeed exploring such a feature, which is available to only a small percentage of Instagram users. "We're always testing ways to make it easier to share any moment with friends on Instagram," the company said.
Right now, the only way to share a person's Instagram post with someone else is to send it through a direct message.
As TechCrunch points out, with the option to share an Instagram post to your Story feed, you can add commentary, stickers, and other alterations to a meme, celebrity post, or a friend's photo. Instagram's Story feed, for those unfamiliar with it, allows people to post temporary content that disappears after 24 hours.
Instagram is allowing people with public Instagram profiles to opt out of letting others to share their posts with a new "Allow Resharing to Stories" option that's available in the Settings section of the app.
Re-sharing posts to Stories is a feature that's restricted to a small number of Instagram users at the current time, but following testing, it's likely Instagram will roll it out to all users.