iTunes Chief Eddy Cue Says Apple Will Share Details on its TV Plans in 'a Little Bit of Time'

Apple iTunes chief Eddy Cue today spoke at Variety's 2018 Pollstar Live event in Los Angeles, California, where he discussed Apple Music and the Music Business with Variety Executive Music Editor Shirley Halperin.

Cue's talk wasn't streamed live for viewers at home to watch, but several attendees shared Cue's major talking points on Twitter.

eddycuepollstar


Unsurprisingly, some of the discussion focused on the HomePod, which is officially launching this Friday. According to Cue, the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings.

In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound.

Cue didn't want to share information about Apple's upcoming original programming plans, despite the fact that the company has inked deals for eight TV shows so far. He did, however, say that we may hear "a lot more" about Apple's plans in "a little bit of time," suggesting Apple will share details on its television goals later this year.

Details are light on the other points that Cue covered in his talk, but should more information surface on what he had to say, we'll update this post.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

djlythium Avatar
103 months ago
Eddy is a safe pair of hands at Apple. He's in control.

Psh. Cue needs to exit, badly. I feel like the services under his leadership have tanked in quality.
Score: 5 Votes (Like | Disagree)
cknibbs Avatar
103 months ago
Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.
Maybe - maybe not though. I’d love to watch some of the Netflix series shows but as many of the ones that seem interesting are riddled with profanity and unneeded nudity/sex I stay away from them. There is still a segment of the world who enjoy entertainment more when those things are not present. I for one appreciate Apples effort for “family friendly” content.
Score: 3 Votes (Like | Disagree)
cmaier Avatar
103 months ago
Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.
It doesn't say anything about family friendly. It says he wanted to make black mirror, but what they bought was amazing stories, a known quantity. He didn't want to make the show he and spielberg sold to apple, and he has a long history of flaking out and leaving or getting kicked out of jobs.
Score: 3 Votes (Like | Disagree)
DocMultimedia Avatar
103 months ago
In other words, we'll tell you how much OUR streaming package will cost.
Score: 3 Votes (Like | Disagree)
snowboarder Avatar
103 months ago
Was he dancing?
Score: 3 Votes (Like | Disagree)
itsmilo Avatar
103 months ago
Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.
Not surprised regarding Apple and also not surprised regarding Fuller. He seems to leave everything lol

Dont expect the F word, nudity or people smoking on Apple content
Score: 3 Votes (Like | Disagree)