iPhone Was Most Activated Smartphone in United States Last Quarter According to Survey

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Apple increased its share of smartphone activations in the fourth quarter of 2017, following the release of the iPhone 8, iPhone 8 Plus, and iPhone X, according to data shared with MacRumors by Consumer Intelligence Research Partners.


iPhones accounted for 39 percent of activations in the United States between October and December, up from 34 percent in the year-ago quarter, based on CIRP's survey of 500 people who activated a new or used smartphone during that period.

Samsung was the runner-up with a 32 percent share of activations during the quarter, trailed by LG at 13 percent. All other smartphone vendors, including Motorola, HTC, and others, accounted for the remaining 16 percent share.


The survey findings are rather unsurprising given a trio of new iPhones launched between late September and early November, while Google's Pixel 2 and LG's V30 were essentially the only major Android smartphones to debut during the quarter.

CIRP co-founder Josh Lowitz:

Apple's iOS increased its mobile operating system share in the US in the most recent quarter. While Android still leads, the launch of the new iPhone 8, 8 Plus, and X models, without similar new Android phones, allowed Apple to increase its share of activations in the quarter, relative last quarter and to the year-ago quarter.

The survey also shows that Apple and Samsung continue to form a smartphone duopoly in the United States, with no sign that'll change any time soon.

Top Rated Comments

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31 months ago
I wonder what the breakdown of models was. The survey taken the week before Christmas showed worldwide the 8, 8 Plus and X only accounted for 1/3 of activations. I'm sure it was higher in the U.S. though.

Just a personal anecdote, but two members of my family and one friend purchased iPhones over the holidays; two iPhone 6 devices on one of the national discount pay-as-you-go carriers for the $199 sale price (no contract) and one that got an iPhone 7. I have yet to see an X out in the wild.
Score: 4 Votes (Like | Disagree)
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31 months ago
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Score: 2 Votes (Like | Disagree)
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31 months ago
Apple is doom!!!! for almost 30 years I've hearing this....like or not they are the master of marketing and brand perception, the fact that they have very good products is the icing on the cake.
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That supercycle uprades. It seems many people took a bite of the preverbial bullet and bought lots of iPhone X

Not really, if you really want to switch to other phones or brand you can, no one is forcing these people to do it. I tried I switched from and iPhone to a android for a year, I just could not get pass android mess of ui...and the constant tinkering to get it to work, is more work than is worth.
Score: 1 Votes (Like | Disagree)
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31 months ago
Proof that throttling drives sales.
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31 months ago

How many of those were forced to upgrade from a slow, awful battery 6 model? My other half bought a new iPhone 8 before batterygate was a thing as her 6 was getting completely unresponsive. Shame on apple.

Same for my wife. Then she dropped it into the toilet and needed a quick replacement.
Score: 1 Votes (Like | Disagree)
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31 months ago

I activated two iP7's in Dec.

Lucky girls :):)
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