Tidal today unveiled apps for both Apple TV and Android TV devices, which will let subscribers listen to their music and view videos on their television. The Apple TV app will be rolling out throughout the day, according to The Verge, so users might not see it immediately within the tvOS App Store.
With Tidal for Apple TV, you get the same High Fidelity experience you've come to expect from Tidal directly on your television. See the latest music videos, concerts, and your favorite video playlists in HD. Listen to the latest albums and tracks from your favorite artists. All from the comfort of your living room.
The launch of a Tidal app for Apple TV follows a report from last week that said the company was facing money problems amid "stalled" user growth. Specifically, Tidal was said to have enough capital only to last another six months, after which the future of the company could be in jeopardy if its subscriber count doesn't increase. The addition of more ways for users to interact with Tidal content, particularly on larger screens, could be the next step in the company's plan to gain new users.
Similar to Apple Music and Spotify, Tidal is a subscription-based music service that allows users to stream music and watch videos on-demand at a price point of $9.99/month for standard sound quality. A premium tier of $19.99/month is available and brings lossless High Fidelity sound quality to its subscribers. Both tiers, as well as numerous other family, student, and military options, support high definition music videos, which users can now also watch on Apple TV.
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Conceptually, many :apple:TVs are connected to the best speakers in the house: :apple:TV to Receiver to Best Speakers. This gives that kind of setup the best quality (streaming) versions of music to play on those speakers, something not available from Apple Music, Spotify, Pandora and so on. That's the benefit here- for those that hunger for highest quality (streaming) audio, Tidal is now an option to play on the best audio system likely to be in their homes.
Of course, comments have to pile up hating on it because Apple competes with Tidal and thus only Apple's offering can be worthy, but for those who can step beyond the halo, this is just another OPTION which doesn't hurt anyone who believes that Apple Music is the one and only Music streaming option for all. As such, anyone who cares about quality now has an ability to enjoy that quality on a stationary device already hooked to probably their best speakers.
Those without a great sound system for their :apple:TV are probably not the market for this option. However, they probably should be looking to make some investments there, as pretty much every other use of their :apple:TV will be improved with better quality audio hardware pumping out the sound vs. relying only on the cheap, typically terrible-quality speakers that come built into a TV... and this would likely be obviously true whether you use Tidal or any other streaming music option too.
In what service offering is better quality not generally sold at a higher price? Much of the "Apple Tax" is rationalized on buying better quality. And again, it's just an option, not forced on anyone, much like 4K video is just an option for the video crowd, as is 1080p, as is 720p. Apple has long charged more for the higher quality video file than the lower quality one. Do you also take issue with Apple for doing that?
Apparently, Apple is arguing that iPhone X is a superior phone to iPhone 8 and pricing it accordingly. Do you take issue with that?
Generally higher quality offerings of anything will be priced higher than lower quality versions.
As to all that, I don't quite know what to say to that. Conceptually, if an Artist cares about their creations, they probably DO want those creations to be experienced in the best quality way possible. I assume if I'm a musician, I'd much rather my work be heard lossless than lossy, unless perhaps the latter made me more money if my art had a good layer of capitalism blended into it.
If they are saying "don't take me serious as an artist" because they offer a lossless version on Tidal, they must be saying that even more loudly by offering a lossy version on Apple Music and others.
Are you saying that if they chose to sign that (presumably exclusive) contract with Apple Music, they wouldn't be choosing to offer a greater "corruption of their works"?
What is another fairly mainstream streaming service platform that they could have chosen instead of Tidal, that would not have been offering the same "corruption of their works"? Lossless is lossless. Even if you can identify another, a lossless song there is going to be exactly the same as it is on Tidal.
And how did they "sell out" with Tidal but would not "sell out" had they chosen to offer their music with any other middleman business, including Apple?
Lots of musicians trying to do it as a career are wanting to monetize their "art." To some degree, just about all of them have to "sell out" to do that. I'm not seeing how Tidal in particular can be a particularly bad channel for artists, given that Tidal is putting quality of the product above the other major players. If anything- at least from my perspective- opting for the niche offering that is Tidal instead of doing an exclusive with a mainstream offering like Apple or Spotify seems to be closer to the opposite of selling out (choosing to make less money than they probably could if they chose to go with a more mainstream streaming music distributor).