Amazon Says Prime Video Had Most First-Week Downloads of Any Apple TV App Ever

Amazon's long-awaited Prime Video app for Apple TV had the most first-week downloads of any app in the history of the tvOS App Store.

amazon prime apple tv
"Prime Video has been a hit with Apple TV customers around the world — it had the most first-week downloads of any app in the history of tvOS," an Amazon spokesperson reportedly told BestAppleTV.com.

Amazon and Apple haven't disclosed any actual download numbers, nor do we know the previous record or the app that achieved it. The tvOS App Store launched alongside the release of the fourth-generation Apple TV in October 2015, and thousands of apps are now available to download on the platform.

Amazon Prime Video launched on the tvOS App Store for the fourth-generation and fifth-generation Apple TV earlier this month, and it was also automatically made available on the non-tvOS third-generation Apple TV.

Similar to the Prime Video app on other platforms, the Apple TV version enables Amazon Prime subscribers to watch Amazon Prime exclusive TV series, and a collection of movies, including some titles in 4K HDR. Prime Video for tvOS supports both the Apple TV's universal search functionality and Apple's TV app.

Amazon achieved this accomplishment despite some criticism about the Prime Video app having a poorly designed interface. Apple reporters John Gruber and Rene Ritchie, for example, have both said Prime Video is the worst tvOS app they've ever seen, echoing a sentiment shared by some users on Twitter.

Nevertheless, given Prime Video is a popular service and was already available on so many other platforms, many Apple TV owners are likely happy that at least some kind of app is finally available on tvOS.

BestAppleTV.com is run by Brad Gibson, who has previously worked for Apple-related publications such as MacUser, MacFormat, MacNN, The Mac Observer, MacCentral, and Macworld, some of which have shut down. We haven't confirmed the accuracy of Amazon's statement with Apple or Amazon.

Update: Gary Ng at iPhone in Canada informed us he received the same statement from Amazon, confirming its authenticity. We've also learned the statement originates from Apple, despite being distributed by a PR agency working with Amazon.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...

Top Rated Comments

mgollaher92 Avatar
103 months ago
Gee it's like they should've created it a long time ago
Score: 16 Votes (Like | Disagree)
Colonel Badger Avatar
103 months ago
And still no 5.1 sound !!!!!!!!!
Score: 15 Votes (Like | Disagree)
cambookpro Avatar
103 months ago
It's a really lazy port, and it's really not great to use compared to the vast majority of tvOS apps, but it has meant I could bin my awful Fire Stick to watch The Grand Tour - so I won't complain too much...
Score: 7 Votes (Like | Disagree)
bmunge Avatar
103 months ago
Anyone saying it’s the worst tvOS app ever clearly hasn’t used DirecTV Now
Score: 7 Votes (Like | Disagree)
asdavis10 Avatar
103 months ago
Doesn't surprise me. Amazon essentially let the pool of Apple TV customers build to such a large size. I downloaded it on both of my boxes and know many people who did the same. Amazon Prime Video is a pretty good service considering I have it because I mostly care about Prime shipping.
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
103 months ago
How these guys singled out Amazon Prime, I have no idea.

There are a LOT of very poorly designed apps on ATV. Many of them will start autoplaying video you didn't ask for (Netflix, Cartoon Network, MTV). What a garbage design decision, and no way to turn it off. Apple let us block autoplay from Safari, how about ATV apps?

And the menu structures on a lot of them are fiddly and counterintuitive. The Hulu app in particular is a dumpster fire. All we need is a basic hierarchal menu, and somehow they screw that up. All I'll say is, thank god for Siri search, because sometimes it's just about the only thing that tames the interface ****-show in a lot of these apps.

And I'm not even going to get into the fact that so very many of them keep needing to be reauthenticated over and over if your cable provider isn't fully supported by single sign-in.

I keep using ATV because I have Macs and iOS devices and it connects well with those things, but I have to say, it's just gotten crappier and crappier over time.
What makes this even worse is that app makers actually have to go OUT OF THEIR WAY to develop these bad interfaces. The Apple TV SDK provides a smooth, easy to use browsing interface for content right out of the box, but they still insist on rolling their own slower and inferior interface.
Score: 6 Votes (Like | Disagree)