SoundCloud Debuts New Home Experience Focusing on Personalized Music Curation

SoundCloud is today launching a brand new home experience within its iOS app that the company said will make it easier to discover new content from the service's community of creators. The new home tab offers curated recommendations, personalized playlists, and "exclusive culture-focused audio content."

All of these recommendations will come direct from SoundCloud's creators, and users will be able to interact with the new content through the app's new and updated look. The new featured playlists will update weekly similar to Spotify's Discover Weekly and Apple Music's Mixes, and include "Hip Hop Supreme" and "In the Mix" playlists for the latest rap tracks and DJ mixes, respectively.

For more personalized content, The Upload playlist will now appear on the home screen. This playlist launched earlier in 2017 and offers new music based on your listening habits. In a similar vein, the "More of what you like" playlist matches you up with others in the SoundCloud community and spotlights the tracks it thinks you'll enjoy.

Other playlists and charts SoundCloud mentioned will appear on the new home screen include the following:

-Stay plugged-in to the tracks gaining traction and generating buzz with the New & Hot charts.

-Keep track of the platform’s latest album releases with Fresh Pressed (US only).

-Know which tracks are soundtracking your country with the Top 50 charts, based on wherever you are in the world.

-Dedicated to serving you what’s next in music and supporting emerging artists, SoundCloud will periodically spotlight what’s happening on the platform with playlists like SoundCloud Next Wave, The SoundCloud Playback and more.

In February, SoundCloud introduced a streaming music plan with a cheaper price tag, called SoundCloud Go, which users can subscribe to for $5.99/month. A top-tier SoundCloud Go+ option is also available for $12.99/month, including access to an expanded catalogue of music. There's also the basic free tier of SoundCloud that includes ads and lacks certain advantages of the paid tiers, like offline listening.

SoundCloud is available on the iOS App Store for free [Direct Link].