Apple in June promised to introduce new analytics features for podcasters, providing in-episode analytics options for tracking people listening, where in a podcast listeners stop and skip content, whether ads are skipped, and how long people generally listen for.

Starting today, Apple's podcast analytics feature is rolling out in a beta capacity, reports TechCrunch.

podcastsanalytics
In recent years, podcasts have been growing in popularity, which is what led Apple to finally introduce dedicated analytics tools. Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience with better linearity for podcast episodes.

Apple's new podcasts analytics feature uses anonymized data to make sure user privacy is preserved while also allowing developers access to data that will improve their podcast performance. Data is available from iOS 11 and iTunes 12.7 users.

Podcasters can access the new analytics options for free starting today in iTunes Connect.

Tag: Apple Podcasts

Top Rated Comments

richard4339 Avatar
richard4339
47 months ago
Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience
Personally I’ve found the user experience to be frustrating to the point that I stopped using the supplied podcasts app, while it was usable in iOS 10. And I haven’t seen many comments anywhere that feel like the interface was “improved”.
Score: 3 Votes (Like | Disagree)
scottcampbell Avatar
scottcampbell
47 months ago
This is HUGE for podcast creators. Until now there's only been very vague indications of listener engagement.

Having better data will allow them to charge advertisers more accurately and likely make much more money, which will in turn make them invest in the shows we love to listen to.
This is only going to make podcsasters less money.

Everyone will see that ads are simply skipped.

We'll get our Forward 15 button removed first. Then somehow ads will become unskippable.
Score: 3 Votes (Like | Disagree)
NeuralControl Avatar
NeuralControl
47 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Score: 2 Votes (Like | Disagree)
kurisub Avatar
kurisub
47 months ago
I imagine this will be a big wake up call for some podcasts when advertisers start asking for this data instead of usual garbage analytics. "Oh, I see most of your listeners are just skipping through your ad-reads…no thanks!"
Score: 2 Votes (Like | Disagree)
CrzyP Avatar
CrzyP
47 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Agreed. It bothers me that I can't mark podcasts as played or unplayed on iOS. I have to use Apple TV or iTunes to do that. The iOS 11 podcast app is pure garbage.
Score: 1 Votes (Like | Disagree)
DiegoEGonzalez Avatar
DiegoEGonzalez
47 months ago
I don’t see how giving more data to podcasters will get rid of more high quality podcast. It’ll allow them to make it more engaging. I do see the 15 second forward button disappearing or if possibly Apple taking the next step and administrating ads themselves to force listeners to listen to ads. I’m too lazy to skip them so i don’t really care. It’s free content.
Score: 1 Votes (Like | Disagree)
Read All Comments

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
Read Full Article • 255 comments
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Read Full Article
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Read Full Article • 114 comments
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
Read Full Article • 105 comments
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
Read Full Article
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
Read Full Article • 84 comments
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
Read Full Article • 49 comments
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
Read Full Article • 344 comments
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
Read Full Article • 45 comments
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
Read Full Article • 170 comments