Apple in June promised to introduce new analytics features for podcasters, providing in-episode analytics options for tracking people listening, where in a podcast listeners stop and skip content, whether ads are skipped, and how long people generally listen for.

Starting today, Apple's podcast analytics feature is rolling out in a beta capacity, reports TechCrunch.

podcastsanalytics
In recent years, podcasts have been growing in popularity, which is what led Apple to finally introduce dedicated analytics tools. Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience with better linearity for podcast episodes.

Apple's new podcasts analytics feature uses anonymized data to make sure user privacy is preserved while also allowing developers access to data that will improve their podcast performance. Data is available from iOS 11 and iTunes 12.7 users.

Podcasters can access the new analytics options for free starting today in iTunes Connect.

Top Rated Comments

richard4339 Avatar
83 months ago
Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience
Personally I’ve found the user experience to be frustrating to the point that I stopped using the supplied podcasts app, while it was usable in iOS 10. And I haven’t seen many comments anywhere that feel like the interface was “improved”.
Score: 3 Votes (Like | Disagree)
scottcampbell Avatar
83 months ago
This is HUGE for podcast creators. Until now there's only been very vague indications of listener engagement.

Having better data will allow them to charge advertisers more accurately and likely make much more money, which will in turn make them invest in the shows we love to listen to.
This is only going to make podcsasters less money.

Everyone will see that ads are simply skipped.

We'll get our Forward 15 button removed first. Then somehow ads will become unskippable.
Score: 3 Votes (Like | Disagree)
NeuralControl Avatar
83 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Score: 2 Votes (Like | Disagree)
kurisub Avatar
83 months ago
I imagine this will be a big wake up call for some podcasts when advertisers start asking for this data instead of usual garbage analytics. "Oh, I see most of your listeners are just skipping through your ad-reads…no thanks!"
Score: 2 Votes (Like | Disagree)
CrzyP Avatar
83 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Agreed. It bothers me that I can't mark podcasts as played or unplayed on iOS. I have to use Apple TV or iTunes to do that. The iOS 11 podcast app is pure garbage.
Score: 1 Votes (Like | Disagree)
DiegoEGonzalez Avatar
83 months ago
I don’t see how giving more data to podcasters will get rid of more high quality podcast. It’ll allow them to make it more engaging. I do see the 15 second forward button disappearing or if possibly Apple taking the next step and administrating ads themselves to force listeners to listen to ads. I’m too lazy to skip them so i don’t really care. It’s free content.
Score: 1 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...