Snapchat over the weekend quietly began launching a new intelligent image recognition feature in its app, first spotted by Mashable. The feature automatically recognizes certain objects and events when you snap a picture of them, and provides you with appropriate filters and borders for your images when you scroll through editing options. At launch, recognizable objects include concerts, beaches, pets, sports, and food.
Snapchat's image recognition is meant to be used when you are taking pictures of real objects and animals, but it also appears to work for more generic images found on the internet. A Snapchat spokesperson told MacRumors that image processing takes place locally on your iPhone, and the company will continuously improve the feature with better accuracy and quality of the recommendations as more people use it.
The update is launching ahead of Snapchat's imminent redesign, which CEO Evan Spiegel has stated will be a direct response to users who claim the app is difficult to understand. In an earnings letter shared earlier in November, Spiegel said that "our team has been working on responding to this feedback," and the redesign has been hinted at including algorithmic feeds in the Stories section of the app.