Snapchat over the weekend quietly began launching a new intelligent image recognition feature in its app, first spotted by Mashable. The feature automatically recognizes certain objects and events when you snap a picture of them, and provides you with appropriate filters and borders for your images when you scroll through editing options. At launch, recognizable objects include concerts, beaches, pets, sports, and food.

snapchat food filters
Snapchat's image recognition is meant to be used when you are taking pictures of real objects and animals, but it also appears to work for more generic images found on the internet. A Snapchat spokesperson told MacRumors that image processing takes place locally on your iPhone, and the company will continuously improve the feature with better accuracy and quality of the recommendations as more people use it.

The update is launching ahead of Snapchat's imminent redesign, which CEO Evan Spiegel has stated will be a direct response to users who claim the app is difficult to understand. In an earnings letter shared earlier in November, Spiegel said that "our team has been working on responding to this feedback," and the redesign has been hinted at including algorithmic feeds in the Stories section of the app.

Top Rated Comments

rye9 Avatar
68 months ago
hot dog or not hot dog?
Score: 9 Votes (Like | Disagree)
seanmcbay Avatar
68 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Score: 6 Votes (Like | Disagree)
TonyC28 Avatar
68 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
30s here and don’t understand Snapchat or the need for people to take pictures of their meal and share it with others. Maybe I’m just an old soul.
Score: 4 Votes (Like | Disagree)
trusso Avatar
68 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
I'm in my late twenties. I think it's pointless. I don't understand Snapchat.

There. Happy? :rolleyes:
Score: 3 Votes (Like | Disagree)
Scottsoapbox Avatar
68 months ago
Can it recognize food and then filter it out of my feed?

(no one cares what you ate people. no one.)
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
68 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Every single time Snapchat is mentioned. These forums are filled with complaints.

Every time Facebook is mentioned, you've always got that guy who tells you all about how they don't use Facebook. You know who does use Facebook? Over 2 billion people every day.
Score: 2 Votes (Like | Disagree)

Popular Stories

dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...