Sketchy Rumor: Amazon Prime Video May Launch on Apple TV Alongside Thursday Night Football This Week

Amazon Prime Video may launch on Apple TV alongside the debut of the NFL's Thursday Night Football games on the streaming video service this week, according to a sketchy rumor shared by Apple TV blog BestAppleTV.com.

amazon prime apple tv
The report isn't very definitive, and it comes from a blog we've never heard about until today, but its author Brad Gibson says he has previously worked for publications such as MacUser, MacFormat, MacNN, The Mac Observer, MacCentral, and Macworld, some of which have shut down. We've confirmed some of the bylines.

Here's the lowdown:

Multiple sources could not confirm an exact release date for the new app, but feel based on their knowledge of the situation that Amazon would likely release it before the first National Football League game streaming on Amazon Prime Video this Thursday, September 28th at 8:25 p.m. EDT between the Chicago Bears and the Green Bay Packers.

Amazon has secured the rights to live stream Thursday Night Football games on Prime Video, starting with this week's showdown between the Chicago Bears and Green Bay Packers on September 28. A full schedule of games that will be streamed through Week 16 is available on Amazon's website.

At its iPhone X event, Apple said Amazon Prime Video will be available for Apple TV at some point "later this year."

We'll keep our eyes glued to the tvOS App Store and let you know as soon as the Amazon Prime Video app launches.

(Thanks, Eric!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Apple Announces Special Event in New York Feature 1

Rumor: Apple to Announce Multiple New Products in First Week of March

Tuesday February 17, 2026 6:35 pm PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...
Toyota Rav4 Car Key Feature

Toyota Rolling Out Apple Wallet Car Keys on iPhone

Tuesday February 17, 2026 12:34 pm PST by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, such as Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, and Volvo, and Toyota is now rolling out support as well. According to a Reddit post, select trims of the 2026 Toyota RAV4 ...

Top Rated Comments

dontwalkhand Avatar
110 months ago
This is the last App I’ve been waiting for!
Score: 8 Votes (Like | Disagree)
110 months ago
Can someone tell me if amazon prime is worth it. I’m trying to consolidate alllll my streaming services since I was paying too much every month
I say the main reason to get Prime is for the 2 day shipping. The video streaming is a secondary reason to get it. Amazon does have some fantastic shows such as The Man in the High Castle, Bosch, Sneaky Pete, The Tick, etc.
Score: 5 Votes (Like | Disagree)
matthew12 Avatar
110 months ago
This would be great, as I'd finally watch the shows Amazon has to offer (their originals and licensed content). I don't want to use my laggy Fire TV Stick instead of my perfectly-working Apple TV.
Score: 5 Votes (Like | Disagree)
110 months ago

This may surprise you but the United States and United Kingdom are not the same size
To be fair it is pretty close.

Score: 4 Votes (Like | Disagree)
tonyr6 Avatar
110 months ago
Come on is right. I can't wait for this app to come out so I can disconnect my ad ridden, stuttering POS use to be good FTV box.
Score: 3 Votes (Like | Disagree)
110 months ago
My AppleTV is supposed to get here Friday. It needs ... to ... hurry ... up.
Score: 3 Votes (Like | Disagree)