Last month, Apple introduced a new hardbound photo book called "Designed by Apple in California," chronicling 20 years of Apple product designs. A video starring Jony Ive accompanied the book on Apple's website, and Apple has now shared that video on YouTube.

In the video, Apple design chief Jony Ive talks about Apple's design team, the design studio, and Apple's work on prototyping products before moving on to talk about the book itself. "You understand the nature of an object so much more when you understand how it came to be. The book tells dozens and dozens of stories," Ive says.


"Designed by Apple in California" features more than 450 photographs of Apple products from the 1998 iMac to the 2015 Apple Pencil, documenting the materials and techniques used by Apple's design team over the last two decades.

The book is available exclusively from Apple.com and Apple retail stores, and is available in two sizes: small for $199 and large for $299.

Top Rated Comments

sshambles Avatar
112 months ago
"We're a small design team. One of the things we've learnt, is the importance of listening"

Like, when customers ask for battery size to outweigh the need to make things marginally thinner?
Score: 27 Votes (Like | Disagree)
Mitch1984 Avatar
112 months ago
I hear the next book is gonna be thinner.
Score: 25 Votes (Like | Disagree)
TimWillz Avatar
112 months ago
Did the new Magic Mouse with lightning port in the bottom make it in?
Score: 20 Votes (Like | Disagree)
ipedro Avatar
112 months ago
I'm tired of this ****.
MacRumors used to be a place of Apple enthusiasts who understood the company and celebrated it. Now, it's just a bunch of complainers.
Score: 18 Votes (Like | Disagree)
mgollaher92 Avatar
112 months ago
A trailer for a book. What a time to be alive.
Score: 18 Votes (Like | Disagree)
TheIguana Avatar
112 months ago
MacRumors used to be a place of Apple enthusiasts who understood the company and celebrated it. Now, it's just a bunch of complainers.
The complaining you describe is symptomatic of more than just trolling though.

I was having this argument with a colleague today... the jist of it was Apple has always been arrogant, but that arrogance has been directed in ways that in the end led to a direction that benefited many. The Apple of today has in many ways lost that direction. The direction that produced so many products that were on the combined edge of design and engineering.
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...