Last month, Apple introduced a new hardbound photo book called "Designed by Apple in California," chronicling 20 years of Apple product designs. A video starring Jony Ive accompanied the book on Apple's website, and Apple has now shared that video on YouTube.

In the video, Apple design chief Jony Ive talks about Apple's design team, the design studio, and Apple's work on prototyping products before moving on to talk about the book itself. "You understand the nature of an object so much more when you understand how it came to be. The book tells dozens and dozens of stories," Ive says.


"Designed by Apple in California" features more than 450 photographs of Apple products from the 1998 iMac to the 2015 Apple Pencil, documenting the materials and techniques used by Apple's design team over the last two decades.

The book is available exclusively from Apple.com and Apple retail stores, and is available in two sizes: small for $199 and large for $299.

Top Rated Comments

sshambles Avatar
98 months ago
"We're a small design team. One of the things we've learnt, is the importance of listening"

Like, when customers ask for battery size to outweigh the need to make things marginally thinner?
Score: 27 Votes (Like | Disagree)
Mitch1984 Avatar
98 months ago
I hear the next book is gonna be thinner.
Score: 25 Votes (Like | Disagree)
TimWillz Avatar
98 months ago
Did the new Magic Mouse with lightning port in the bottom make it in?
Score: 20 Votes (Like | Disagree)
ipedro Avatar
98 months ago
I'm tired of this ****.
MacRumors used to be a place of Apple enthusiasts who understood the company and celebrated it. Now, it's just a bunch of complainers.
Score: 18 Votes (Like | Disagree)
mgollaher92 Avatar
98 months ago
A trailer for a book. What a time to be alive.
Score: 18 Votes (Like | Disagree)
TheIguana Avatar
98 months ago
MacRumors used to be a place of Apple enthusiasts who understood the company and celebrated it. Now, it's just a bunch of complainers.
The complaining you describe is symptomatic of more than just trolling though.

I was having this argument with a colleague today... the jist of it was Apple has always been arrogant, but that arrogance has been directed in ways that in the end led to a direction that benefited many. The Apple of today has in many ways lost that direction. The direction that produced so many products that were on the combined edge of design and engineering.
Score: 17 Votes (Like | Disagree)

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...