iPhone 7 Plus Stock Expected to Remain Tight Through Holiday Shopping Season - MacRumors
Skip to Content

iPhone 7 Plus Stock Expected to Remain Tight Through Holiday Shopping Season

by

Apple is unlikely to reach iPhone 7 supply and demand equilibrium by the end of the December quarter, suggesting stock will remain tight through the holiday shopping season, according to Piper Jaffray analyst Gene Munster.

iphone-7-plus-colors
Munster checked 134 Apple retail stores in the United States for in-store iPhone 7 and iPhone 7 Plus availability and found 47% of models he checked were available for pickup compared to 40% a month ago. By comparison, he said last year the iPhone 6s lineup was at 100% availability at this time.

iPhone 7 models remain more widely available than iPhone 7 Plus models by a significant margin. In a research note obtained by MacRumors, Munster said iPhone 7 Plus inventory remains constrained, with only 3% of SKUs available in the Apple retail stores he checked compared to 14% a month ago.

iphone-7-stock-piper-jaffray
Piper Jaffray said iPhone 7 and iPhone 7 Plus inventory in China continues to be more constrained than on Apple's home turf. It found 16% total availability of SKUs at 96 China Unicom stores versus the 47% figure in the United States.

Related Forum: iPhone

Top Rated Comments

123 months ago
Apple is in a standoff with some of their big suppliers. They keep asking for more discounts, yet Apple keeps all the additional profit.

The suppliers are fed up - we'll give you the parts at the price and volume we quoted you. No more feebies/extra volume.
Score: 7 Votes (Like | Disagree)
jmh600cbr Avatar
123 months ago
easy to get an an apple store. watch istocknow for 2 days and you can get one, i've already managed to help more than 3 friends get various colors including jet. we've had them since the 3rd week
Score: 5 Votes (Like | Disagree)
123 months ago
Well, duh, that's what happens if you constrain supply.
Score: 5 Votes (Like | Disagree)
Mad Mac Maniac Avatar
123 months ago
It'll be interesting to see sales numbers for the 7 over the next year. The 7 is arguably the worst, most controversial iPhone upgrade ever, and at a time when the competition is high, older iPhone models are increasing in longevity, and while the subsidized pricing structure is going away.

I for one am still rocking my 6+. I'm not a hater. The 7 is a great phone, but I no longer feel required to purchase every other year...
Score: 4 Votes (Like | Disagree)
123 months ago
They just have to watch out.
Apple doesn't want a exploding phone problem like Samsung had after Samsung put unrealistic requirements on their suppliers.
That supplier was their very own Samsung Battery.
Score: 4 Votes (Like | Disagree)
123 months ago
-
Score: 3 Votes (Like | Disagree)

Popular Stories

lacie ssd macbook%402x

Apple Store External Storage Prices Spike Amid AI-Driven Shortage

Monday March 23, 2026 5:49 am PDT by
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...
Apple Via Santa Fe

Mexico is Seemingly Getting a Third Apple Store

Monday March 23, 2026 1:54 pm PDT by
Apple plans to open a store at the Mítikah shopping mall in the south of Mexico City, according to a recently-deleted page on real estate company Allux's website. Apple Vía Santa Fe in Mexico City The page listed Apple as a future tenant in the mall, which is set to expand into an adjacent area previously occupied by the older Centro Coyoacán shopping mall. It is unclear when Apple's store...
Apple 50 Years of Thinking Different

Apple's 50th Anniversary Events Continue in UK, Canada, Mexico, Japan, Thailand, and Beyond

Tuesday March 24, 2026 9:48 am PDT by
Apple has been celebrating its upcoming 50th anniversary by hosting special events around the world, making stops in the United States, China, South Korea, and Thailand so far. Over the coming days, the celebrations will continue in the UK, France, Canada, Mexico, India, Japan, and Australia, while China will get an encore performance. MacRumors has been invited to attend one of Apple's...