iPhone 7 Plus Stock Expected to Remain Tight Through Holiday Shopping Season

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Apple is unlikely to reach iPhone 7 supply and demand equilibrium by the end of the December quarter, suggesting stock will remain tight through the holiday shopping season, according to Piper Jaffray analyst Gene Munster.

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Munster checked 134 Apple retail stores in the United States for in-store iPhone 7 and iPhone 7 Plus availability and found 47% of models he checked were available for pickup compared to 40% a month ago. By comparison, he said last year the iPhone 6s lineup was at 100% availability at this time.

iPhone 7 models remain more widely available than iPhone 7 Plus models by a significant margin. In a research note obtained by MacRumors, Munster said iPhone 7 Plus inventory remains constrained, with only 3% of SKUs available in the Apple retail stores he checked compared to 14% a month ago.

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Piper Jaffray said iPhone 7 and iPhone 7 Plus inventory in China continues to be more constrained than on Apple's home turf. It found 16% total availability of SKUs at 96 China Unicom stores versus the 47% figure in the United States.

Top Rated Comments

icanhazapple Avatar
55 months ago
Apple is in a standoff with some of their big suppliers. They keep asking for more discounts, yet Apple keeps all the additional profit.

The suppliers are fed up - we'll give you the parts at the price and volume we quoted you. No more feebies/extra volume.
Score: 7 Votes (Like | Disagree)
JimmyJimmyYam Avatar
55 months ago
Well, duh, that's what happens if you constrain supply.
Score: 5 Votes (Like | Disagree)
jmh600cbr Avatar
55 months ago
easy to get an an apple store. watch istocknow for 2 days and you can get one, i've already managed to help more than 3 friends get various colors including jet. we've had them since the 3rd week
Score: 5 Votes (Like | Disagree)
Mad Mac Maniac Avatar
55 months ago
It'll be interesting to see sales numbers for the 7 over the next year. The 7 is arguably the worst, most controversial iPhone upgrade ever, and at a time when the competition is high, older iPhone models are increasing in longevity, and while the subsidized pricing structure is going away.

I for one am still rocking my 6+. I'm not a hater. The 7 is a great phone, but I no longer feel required to purchase every other year...
Score: 4 Votes (Like | Disagree)
coolfactor Avatar
55 months ago

They just have to watch out.
Apple doesn't want a exploding phone problem like Samsung had after Samsung put unrealistic requirements on their suppliers.

That supplier was their very own Samsung Battery.
Score: 4 Votes (Like | Disagree)
sbuttler77 Avatar
55 months ago
-
Score: 3 Votes (Like | Disagree)

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